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Storyategy
Meaning matters.It's why consumers buy from brands. Successful brands mean something and can communicate that meaning effectively.How do you create meaning for your brand? Through the power of stories.Storyategy describes a six step process which will help you to unlock the power of your brand with a story-based branding strategy.This book contains powerful ideas on how to discover, define and live a brand story.Begin your brand transformation today with Storyategy.
This Thing of Darkness
Riley’s sister is dead and she feels responsible. Nothing numbs the pain. Nobody gets her. Until she meets Dean. He’s new to the school, mysterious, and Riley is immediately drawn to him. But when Dean’s dark past surfaces, their two tortured worlds collide. This Thing of Darkness explores the power of understanding and forgiveness–even when the pain is unbearable and the crime unspeakable.
Ben Rides On
Ben loves his new bike. In fact, he loves it so much he even likes riding to school (especially if he can take the long way around)! That is, until an encounter with the local bully, Adrian Underbite, leaves Ben bike-less. When Ben discovers where his bike actually is, the reader is in for a dramatic, and literal, cliffhanger. Will Ben ever be able to get his bike back? Find out in this hilarious and tender tale by Pulitzer Prize-winning cartoonist Matt Davies. A Kirkus Reviews Best Book of 2013 A Neal Porter Book
The Trust Triangle
Trust is the foundation of all meaningful relationships, yet 70 per cent of professionals don’t trust their managers. It’s a number that actually surprises few but profoundly concerns most of the awesome thought leaders alive today. From Simon Sinek to Patrick Lencioni, Paul Zak to Brené Brown, all agree that a lack of trust is the root of faltering relationships and mediocrity at work. What galvanised Matthew Davies to write this book was the lack of tools to address this appalling problem. There wasn’t a clear—or, more importantly—practical roadmap for building trust that centred on one of the most important relationships at work—you and your manager. By implementing The Trust...
Atlas of Imagined Places
WINNER, Edward Stanford Travel Writing Awards 2022: Illustrated Travel Book of the Year. HIGHLY COMMENDED, British Cartographic Society Awards 2022. From Stephen King's Salem's Lot to the superhero land of Wakanda, from Lilliput of Gulliver's Travels to Springfield in The Simpsons, this is a wondrous atlas of imagined places around the world. Locations from film, tv, literature, myths, comics and video games are plotted in a series of beautiful vintage-looking maps. The maps feature fictional buildings, towns, cities and countries plus mountains and rivers, oceans and seas. Ever wondered where the Bates Motel was based? Or Bedford Falls in It's a Wonderful Life? The authors have taken years ...
Indonesia's War over Aceh
Since 2001, Indonesia’s military commitment to Aceh province resulted in one of Southeast Asia’s largest wars for decades. Indonesia's War over Aceh presents the background and history of this war, investigating its domestic and international implications, at a time when the recent tsunami catastrophe has brought Aceh to world attention. Using military doctrinal references and extensive, original research, Davies reconstructs reported events, combatant forces, terminology and statistical data to expose many of the war’s sensitive issues. He challenges others’ preceding research by detailing the Indonesian military’s mission, structures, combat strains, and activity within political, operational and paramilitary realms. Drawing on Indonesian-Malay sources normally unseen by the English-speaking world, Indonesia's War over Aceh will be essential reading for regional specialists and those interested in contemporary conflict.
Brand Naming
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Metaskills
In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,” an era of increasing man-machine collaboration. This change is creating the “Robot Curve,” an accelerating waterfall of obsolescence and opportunity that is currently reshuffling the fortunes of workers, companies, and national economies. It demonstrates how the cost and value of a unit of work go down as it moves from creative to skilled to rote, and, finally, to robotic. While the Robot Curve is dangerous to those with brittle or limited s...
Ben Draws Trouble
Ben loved drawing more than anything else in the world (with the possible exception of riding his bicycle). He drew boats as well as bicycles, sharks and spaceships. But most of all he loved drawing people. When Ben loses his sketchbook his world is turned upside down. Who will find it? And how will they react? Find out in this worthy successor to Pulitzer Prize-winning cartoonist Matt Davies's first picture book, Ben Rides On.
Gentleman Captain
Heroism, gunpowder and treachery in the Royal Navy. The first in an extraordinary series of naval adventures 1662: After Matthew Quinton sunk the first ship he was given to command, he is surprised when the King gives him captaincy of H.M.S. Jupiter with orders to stamp out a Scottish rebellion. This time Quinton is determined to prove his worth. In a country of divided loyalties, Charles II needs someone he can trust, and – with an elder brother deep in the King’s confidence – Matthew is one of the few eligible candidates. But now Quinton must face an unruly crew, suspicions of murder, stirrings of conspiracy and the angry seas. Will treason be found in Scotland... or is it lurking cl...
