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A Secret History of Brands
The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more
Ghostbusters Collectables
A profusely illustrated guide to the world of Ghostbusters collectables.
Toy Story Collectibles
Holly and Matt MacNabb look at the fascinating world of Toy Story collectibles.
Teenage Mutant Ninja Turtles Collectibles
Matt MacNabb explores one of the most beloved and collectible franchises of all time.
Hollywood's Dark History
Examines the secrets behind the lives of some of Hollywood's 'Greats', like Charlie Chaplin, Mae West and Joan Crawford. The dawning of the nineteenth century brought with it a new era for entertainment. Vaudeville was the preferred form of entertainment, until the popularization of the silent film. This new medium proved to be a draw for many of the stars of the Vaudevillian stage and soon they migrated to the exciting possibilities that the movies had to offer. Audiences were instantly enthralled and captivated by the stars of the silent screen. The early days of Hollywood were full of glamour and a newfound decadence. The stars in these films were instantly catapulted to fame and fortune ...
Hollywood's Dark History
Thirteen sensational tales of sex, lies, violence, and murder from the early decades of Hollywood. The dawning of the nineteenth century brought with it a new era for entertainment. Vaudeville was the preferred form of entertainment, until the popularization of the silent film. This new medium proved to be a draw for many of the stars of the Vaudevillian stage and soon they migrated to the exciting possibilities that the movies had to offer. Audiences were instantly captivated by the stars of the silent screen. The early days of Hollywood were full of glamour and a newfound decadence. The stars in these films were catapulted to fame and fortune and the spotlight of the public eye. But the re...
Iron Man vs. Captain America and Philosophy
Iron Man or Captain America? Which one is superior—as a hero, as a role model, or as a personification of American virtue? Philosophers who take different sides come together in Iron Man versus Captain America to debate these issues and arrive at a deeper understanding of the strengths and weaknesses of these iconic characters. The discussion ranges over politics, religion, ethics, psychology, and metaphysics. John Altmann argues that Captain America’s thoughtful patriotism, is superior to Iron Man’s individualist-cosmopolitanism. Matthew William Brake also votes for Cap, maintaining that it’s his ability to believe in the impossible that makes him a hero, and in the end, he is vindi...
Play Among Books
How does coding change the way we think about architecture? This question opens up an important research perspective. In this book, Miro Roman and his AI Alice_ch3n81 develop a playful scenario in which they propose coding as the new literacy of information. They convey knowledge in the form of a project model that links the fields of architecture and information through two interwoven narrative strands in an “infinite flow” of real books. Focusing on the intersection of information technology and architectural formulation, the authors create an evolving intellectual reflection on digital architecture and computer science.
SERENDIPITY BRANDS: Magia y errores tras marcas exitosas
¿Cómo se construye una gran marca?, ¿Qué elementos son claves en la definición de marcas exitosas como Nike, Patagonia o Zara?, ¿Qué fracasos mostraron a Apple o Disney el camino hacia el éxito?, ¿Cómo se han reinventado marcas como Starbucks, Coca Cola o Swatch?, ¿Cuáles han sido las extensiones de marca más terribles y surrealistas?, estas y muchas otras cuestiones son respondidas en esta crónica de la marca en los últimos años. Un libro que defiende la importancia del fracaso y los errores en la construcción y mantenimiento de marcas exitosas. A través de ejemplos prácticos y análisis detallados, el autor ofrece ideas valiosas y consejos para empresarios, directivos y ...
Toy Story Collectibles
Holly and Matt MacNabb look at the fascinating world of Toy Story collectibles.
