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Handbook of Research on Customer Loyalty
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the field. Leading scholars offer an insightful reimagining of the research methods, metrics, and designs for the future of measuring and predicting customer loyalty.
The Coming Generational Storm
Who could survive a fiscal crisis? This preemptive manual teaches how to protect against skyrocketing tax rates, drastically reduced health and retirement benefits, high inflation and a ruined currency.
Getting More for Less
This book is written as a self help guide. It explores the ideas of what shapes our behavior, and what makes our kids think (and act) the way they do. It teaches about life, education, jobs and the power of our choices. It focuses on the idea of repeated imbalances that recur throughout most our lives, and the book teaches to use this information as a tool to get the results we all are after-happiness and success for our children in the world of disparity that they currently face.
Will My Kid Grow Out of It?
At some point or another all parents question whether one or more of their child's behaviors are "normal." She seems sad a lot—is she depressed?He won't focus on his homework—could he have ADHD?He doesn't fit in with other kids—could he have some form of autism? Such anxieties can plague parents, who are often hesitant to seek help or unsure where to turn. Will My Kid Grow Out of It? helps them determine whether their child's behavior is typical for the age or a sign that professional attention may be warranted. Dr. Forrest , a pediatric neuropsychologist, uses lay terms to describe specific sets of behaviors that may be problematic, which professionals may be appropriate to consult wi...
Essentials of Services Marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American,...
Marital Status, 2000
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Satisfaction: A Behavioral Perspective on the Consumer
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Like Family
For decades, social scientists have assumed that “fictive kinship” is a phenomenon associated only with marginal peoples and people of color in the United States. In this innovative book, Nelson reveals the frequency, texture and dynamics of relationships which are felt to be “like family” among the white middle-class. Drawing on extensive, in-depth interviews, Nelson describes the quandaries and contradictions, delight and anxiety, benefits and costs, choice and obligation in these relationships. She shows the ways these fictive kinships are similar to one another as well as the ways they vary—whether around age or generation, co-residence, or the possibility of becoming “real” families. Moreover she shows that different parties to the same relationship understand them in some similar – and some very different – ways. Theoretically rich and beautifully written, the book is accessible to the general public while breaking new ground for scholars in the field of family studies.
New Forms of Consumption
Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the role of mass media in daily life. New forms of consumption such as those facilitated by cyberspace, themed environments, the commodification of sex, and the increasing role of leisure in society all play new and interesting roles in daily life that combine consumerism with the most contemporary social forms. This collection of essays examines the recent ways in which consumerism has been approached by cultural studies with special emphasis given to these and other newly emerging topics. The book is divided into three parts. The first...
Handbook on Research in Relationship Marketing
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
