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Transformational Products
  • Language: en
  • Pages: 209

Transformational Products

  • Type: Book
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  • Published: 2017-11-08
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  • Publisher: Unknown

None

The Great Redesign
  • Language: en
  • Pages: 238

The Great Redesign

We live in a world that's constantly redesigned. Today's redesign is tomorrow's vintage look. But times of crisis rapidly change the picture. Suddenly, the whole world is in dire need of a proper redesign. From capitalism to communication, from work to supply chains, from cities to office space - it's hard to find an area of our lives that's not due for an overhaul. This is a challenge, but also a huge opportunity: to design a better world. Edited by Matthias Schrader and Volker Martens. With contributions by Payal Arora, Axel Averdung, Kristina Bonitz, Azeem Azhar, Genevieve Bell, Amy McLennan, Benedict Evans, Daisy Ginsberg, Rafael Kaufmann, Sohail Inayatullah, David Mattin, Miriam Meckel, Léa Steinacker, Thomas Müller, Ramez Naam, Tijen Onaran, Pamela Pavliscak, Ben Sauer, Laëtitia Vitaud, Albert Wenger.

Parallelwelten
  • Language: en
  • Pages: 138

Parallelwelten

Parallelwelten (parallel worlds) are worlds invisible to anyone not part of them. More and more, our reality is defined through digital products, which afford us infinitely more freedom than in the analogue past. But increased choice has also heightened our susceptibility to manipulation. Filter bubbles, fake news and alternative facts are just data that can be easily and cheaply manipulated. We now live in multiple realities that are increasingly losing touch with each other. Reality has been turned into bits. Or is it the other way around? The digital world increasingly defines, controls and governs the analogue world. Tech companies buy and sell the raw data of human experience. Our human...

Next Level CMO
  • Language: en
  • Pages: 302

Next Level CMO

In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?

The Great Redesign
  • Language: en
  • Pages: 200

The Great Redesign

  • Type: Book
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  • Published: 2020-10-20
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  • Publisher: Unknown

None

Palace of Scoundrels
  • Language: en
  • Pages: 262

Palace of Scoundrels

It’s not easy being queen… Discover the lush island kingdom of Hellas, where Queen Danaë must produce an occupant for the royal nursery or risk civil war. With her warrior husband King Matthias busy in his own kingdom, Danaë also has to deal with a devious dowager queen, her handsome grandson, and their plans for Danaë’s throne. Meanwhile, Matthias investigates a noblewoman's kidnapping only to learn that the stakes are far higher than he assumed. Will the royal couple survive the political machinations of their own courts?

Digital Fix - Fix Digital
  • Language: en
  • Pages: 141

Digital Fix - Fix Digital

  • Type: Book
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  • Published: 2018
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  • Publisher: Unknown

None

Empress of Storms
  • Language: en
  • Pages: 295

Empress of Storms

She must marry a king to protect her country. But can she fall in love with the man under the crown? After the death of her father, young Queen Danaë of Hellas agrees to marry the powerful and dangerous King Matthias of Ypres to save her kingdom. Despite the difference in their ages and his still-mourning heart, Danaë believes that their union can defeat those who threaten her rule and launch both their countries into a golden age. But as she gets to know Matthias, she discovers a tender and gentle soul beneath the warrior’s surface. Will this lonely ruler risk opening his heart to Danaë, or will their differences be too great to overcome? If you’re a fan of Sarah J. Maas and Jennifer L. Armentrout, you'll adore the forbidden love story of Queen Danaë and King Matthias!

Wax to Candle
  • Language: en
  • Pages: 26

Wax to Candle

It might be surprising to learn that candles are produced with wax that is created as a byproduct of refining petroleum. Students will learn about some of the different types of waxes and wicks, and the fundamentals of what makes a good candle. This book is perfect for any child who is intrigued by candles at birthday parties, holidays, and other occasions.

The Great Redesign
  • Language: de
  • Pages: 238

The Great Redesign

Wir leben in einer Welt, die ständig neu gestaltet wird. Das Redesign von heute ist der Vintage-Look von morgen. Aber Krisenzeiten ändern schlagartig das Bild. Plötzlich ist die ganze Welt dringend auf ein neues Design angewiesen. Von Kapitalismus bis Kommunikation, von Arbeit bis zu Wertschöpfungsketten, von Städten bis zu Büroräumen - es ist schwer, einen Bereich unseres Lebens zu finden, der nicht überholt werden muss. Das ist eine Herausforderung, aber auch eine riesige Chance: eine bessere Welt zu gestalten. Herausgegeben von Matthias Schrader und Volker Martens. Mit Beiträgen von Payal Arora, Axel Averdung, Kristina Bonitz, Azeem Azhar, Genevieve Bell, Amy McLennan, Benedict Evans, Daisy Ginsberg, Rafael Kaufmann, Sohail Inayatullah, David Mattin, Miriam Meckel, Léa Steinacker, Thomas Müller, Ramez Naam, Tijen Onaran, Pamela Pavliscak, Ben Sauer, Laëtitia Vitaud, Albert Wenger.