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The New Brand Spirit
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Study English
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Climate Change and Tourism
The contribution of tourism to climate change and the likely effects of climate change on tourist destinations have been well reported and discussed, however there is a lack of evidence-based systematic advice as to how the industry should respond. This book addresses the gap between our increasing understanding of the drivers and consequences of climate change, and practical advice for mitigation and adaptation. This text acknowledges the importance of a sound conceptual understanding of climate change and considers how the industry might best respond. This approach relies upon the roles of supportive policies and institutions and is presented through critically assessed case studies from across the world. These examples support an overall framework which provides a methodology for translating adaptation and mitigation policies into practice.
The Jewish Veteran
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Organizational Change for Corporate Sustainability
Since this classic book was first published in 2003, sustainability has increasingly become mainstream business for leading corporations, whilst the topic itself has also been a hotly debated political issue across the globe. The sustainability phase models originally discussed in the book have become more relevant with ever more examples of organizations at later stages in the development of corporate sustainability. Bringing together global issues of ecological sustainability, strategic human resource management, organizational change, corporate social responsibility, leadership and community renewal, this new edition of the book further develops its unified approach to corporate sustainab...
Cathedrals of Science
In Cathedrals of Science, Patrick Coffey describes how chemistry got its modern footing-how thirteen brilliant men and one woman struggled with the laws of the universe and with each other. They wanted to discover how the world worked, but they also wanted credit for making those discoveries, and their personalities often affected how that credit was assigned. Gilbert Lewis, for example, could be reclusive and resentful, and his enmity with Walther Nernst may have cost him the Nobel Prize; Irving Langmuir, gregarious and charming, "rediscovered" Lewis's theory of the chemical bond and received much of the credit for it. Langmuir's personality smoothed his path to the Nobel Prize over Lewis. ...
The Mirror of Justice
This book studies major works of literature from classical antiquity to the present that reflect crises in the evolution of Western law: the move from a prelegal to a legal society in The Eumenides, the Christianization of Germanic law in Njal's Saga, the disenchantment with medieval customary law in Reynard the Fox, the reception of Roman law in a variety of Renaissance texts, the conflict between law and equity in Antigone and The Merchant of Venice, the eighteenth-century codification controversy in the works of Kleist, the modern debate between "pure" and "free" law in Kafka's The Trial and other fin-de-siècle works, and the effects of totalitarianism, the theory of universal guilt, and...
