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The Failure of Term Limits in Florida
In 1992, Florida voters approved an amendment to the state’s Constitution creating eight-year term limits for legislators—making Florida the second-largest state, after California, to implement such a law. Eight years later, sixty-eight term-limited senators and representatives were forced to retire, and the state saw the highest number of freshman legislators since the first legislative session in 1845. Proponents view term limits as part of a battle against the rising political class and argue that limits will foster a more honest and creative body with ideal “citizen” legislators. However, in this comprehensive twenty-year study, the first of its kind to examine the effects of ter...
Internet Research
To many people, the use of computers and the Internet as research tools is not a new concept. To others, though, computers are a relatively recent if necessary addition to their research toolkit. A lack of experience presents many difficulties for first-time users and others with limited computer know-how. This work, a second edition to the acclaimed Internet Research: Theory and Practice provides useful information for anyone who wants to broaden the range and scope of their research tools or anyone who wants to increase their knowledge about what is available electronically. The author discusses the following: basic methods of research using Internet protocols, Internet history, techniques for online searching, research theory and suggestions for maximizing results, mechanisms helpful in distinguishing good from bad or mediocre information, and ways for individuals to improve their research skills. Also included is an expanded discussion of Internet search engines and their operation, issues in scholarly communication and other emerging matters, and an enlarged and updated bibliography.
Specialty Shop Retailing
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
Database Administration
Database Administration, Second Edition, is the definitive, technology-independent guide to the modern discipline of database administration. Packed with best practices and proven solutions for any database platform or environment, this text fully reflects the field’s latest realities and challenges. Drawing on more than thirty years of database experience, Mullins focuses on problems that today’s DBAs actually face, and skills and knowledge they simply must have. Mullins presents realistic, thorough, and up-to-date coverage of every DBA task, including creating database environments, data modeling, normalization, design, performance, data integrity, compliance, governance, security, bac...
Marketing Communications
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Innovation, Product Development and Commercialization
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Managing Radio
Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.
Stick Your Neck Out
An accessible, comprehensive handbook to achieving change in any environment, featuring time-tested methods and practical tips from real activists. As President of the Giraffe Heroes Project, which since 1982 has been recognizing people who “stick their necks out for the common good,” John Graham has seen what hundreds of average citizens around the world have done to bring about constructive change. He’s drawn on their experiences, his own as a veteran environmental activist, and that of a hand-picked group of seasoned activists to produce an accessible, eminently practical, inspiring guide on how to work effectively for change in any environment. Stick Your Neck Out covers every aspe...
Nontraditional Media in Marketing and Advertising
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
