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Maximum PC
Maximum PC is the magazine that every computer fanatic, PC gamer or content creator must read. Each and every issue is packed with punishing product reviews, insightful and innovative how-to stories and the illuminating technical articles that enthusiasts crave.
Internet Research
To many people, the use of computers and the Internet as research tools is not a new concept. To others, though, computers are a relatively recent if necessary addition to their research toolkit. A lack of experience presents many difficulties for first-time users and others with limited computer know-how. This work, a second edition to the acclaimed Internet Research: Theory and Practice provides useful information for anyone who wants to broaden the range and scope of their research tools or anyone who wants to increase their knowledge about what is available electronically. The author discusses the following: basic methods of research using Internet protocols, Internet history, techniques for online searching, research theory and suggestions for maximizing results, mechanisms helpful in distinguishing good from bad or mediocre information, and ways for individuals to improve their research skills. Also included is an expanded discussion of Internet search engines and their operation, issues in scholarly communication and other emerging matters, and an enlarged and updated bibliography.
The Magnificent Max Baer
Boxing might not have survived the 1930s if not for Max Baer. A contender for every heavyweight championship 1932-1941, California's "Glamour Boy" brought back the "million-dollar gate" not seen since the 1920s. His radio voice sold millions of Gillette razor blades; his leading-man appeal made him a heartthrob in The Prizefighter and the Lady (1933). The film was banned in Nazi Germany--Baer had worn a Star of David on his trunks when he TKOed German former champ Max Schmeling. Baer defeated 275-pound Primo Carnera in 1934 for the championship, losing it to Jim Braddock the next year. Contrary to Cinderella Man, (2005), Baer--favored 10 to 1--was not a villain and the fight was more controversial than the film suggested. His battle with Joe Louis three months later drew the highest gate of the decade. This first comprehensive biography covers Baer's complete ring record, his early life, his career on radio, film, stage and television, and his World War II army service.
Specialty Shop Retailing
Unlike other books on retailing, Specialty Shop Retailingis aimed at the reader who has a dream of opening a store, but little background in this type of business. The book takes into account the fact that their motivation is often not primarily monetary, but rather the intangible benefits of creating your own business and working with people and products that you love. This new and improved 3rd edition includes material about selling on the Internet, including eBay storefronts; online marketing and customer service improvements; and changes in the retailing field, such as competing with big box retailers and the demise of the sales rep system.
The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
Max Weber Matters
This volume clearly communicates that Weber’s influence is of great significance to the history of social science, and to appreciating the theoretical work of other social scientists in the modern age. Its insightful and timely publication comprises topical and innovative work discussing Weber in a range of historical and contemporary questions including: the controversy surrounding the Da Vinci code; the charismatic role of martyrs; the nuclear weapons strategy in a post-cold-war age and the affinity between Hindu belief systems and disenchanted computer science. Max Weber Matters illustrates the multidisciplinary and continued relevance of Weber’s work and will be of interest to scholars across a range of disciplines, including historians, sociologists, political scientists and social theorists.
The Failure of Term Limits in Florida
In 1992, Florida voters approved an amendment to the state’s Constitution creating eight-year term limits for legislators—making Florida the second-largest state, after California, to implement such a law. Eight years later, sixty-eight term-limited senators and representatives were forced to retire, and the state saw the highest number of freshman legislators since the first legislative session in 1845. Proponents view term limits as part of a battle against the rising political class and argue that limits will foster a more honest and creative body with ideal “citizen” legislators. However, in this comprehensive twenty-year study, the first of its kind to examine the effects of ter...
Innovation, Product Development and Commercialization
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Marketing Communications
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Career Opportunities in Casinos and Casino Hotels
Features numerous job profiles in the casino and gaming industry and includes appendixes covering professional organizations, schools, associations, unions, and casinos. Career profiles include blackjack dealer, casino host, concierge, and hotel publicist.
