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Languages are inseparable from their contexts of use. They are not only congruent with, but also involved in the configuration of the worldviews and value systems manifested in cultures and embodied in texts. The spread of English worldwide foregrounds the issue of textual dynamics in intercultural settings. The production/reception of texts in English facilitates international contacts and exchanges, yet it also triggers hegemonic practices. The volume aims to investigate the representations and negotiations of sociocognitive identities in intercultural settings relevant for 'good practice'. Contributions explore 'languaging' strategies (verbal, visual, multimodal; English monolingual, bilingual, multilingual) through a range of methodological perspectives wherein the respect for sociocultural differences is a constitutive value.
This volume studies the relationship between the writers of specialized text and their readers in a broad range of settings, including research, popularization and education. It offers younger researchers an insight into the targeting process, helping them consider the impact their work can have, and showing them how to achieve greater exposure. Further, it offers an invaluable reflective instrument for beginning and experienced researchers, drawing on a veritable treasure trove of their colleagues’ experience. As such, it represents a way for researchers and students in linguistics and related disciplines to access issues from a different, insider perspective. Reader targeting has become a very sophisticated process, with authors often addressing their potential readers even in video. Compared to other forms of writing, academic writing stands out because authors are, in the majority of cases, also consumers of the same type of products, which makes them excellent “targeters.”
Biographische Informationen Claudia Glunz ist Mitarbeiterin des Erich Maria Remarque-Friedenszentrums an der Universität Osnabrück. Dr. Thomas F. Schneider leitet das Erich Maria Remarque-Friedenszentrums und lehrt Neuere Deutsche Literatur an der Universität Osnabrück. Reihe Krieg und Literatur / War and Literature International Yearbook on War and Anti-War Literature - Vol. XX.
Volume 2 of Ideological Battlegrounds – Constructions of Us and Them Before and After 9/11 continues and complements the discussion of the event undertaken in the first part of the two-volume publication (2014). This time, the focus is put on language and discourse. The contributions here volume explore the construction of “Us” and “Them” in a variety of pre- and post-9/11 texts, mainly from the perspectives of (political) discourse analysis and translation studies. The book shows how language in use reflects and retells the tragic event and how it (re-)constructs its actors, bringing us closer to understanding the roots and long-term consequences of 9/11. The volume is by no means exhaustive of the topic, but demonstrates its complexity and continuing relevance for today’s world.
This book approaches the issue of ideology in specialized communication in professional, institutional and disciplinary settings across domains as diverse as law, healthcare, corporate management, migration, NGOs, etc. What unites the contributors is their commitment to a discourse view of language use, i.e., the view that organisational and professional practices are rooted in social, ideological orders, although a variety of perspectives on the exact nature of the relationship between ideology and discourse can be discerned in individual chapters. The acts of interpretation - by participants and analysts alike - are invested in ideology, explicitly or implicitly. This manifest/hidden duality surrounding ideology-in-discourse constitutes the main focus. Challenging the traditional presumption of objectivity, impersonality and non-involvement that has often characterized research on Language for Specific Purposes, this book demonstrates how the specialized communication setting is a critical site where ideology is intrinsically embodied in discursive practices.
The book presents a collection of 103 peer-reviewed articles from the Second International Conference on Intelligent Systems in Production Engineering and Maintenance (ISPEM 2018). The conference was organized by the Faculty of Mechanical Engineering and CAMT (Centre for Advanced Manufacturing Technologies), Wrocław University of Science and Technology and was held in Wrocław (Poland) on 17–18 September 2018. The conferences topics included the possibility of using a wide range of intelligent methods in production engineering, presenting and discussing new solutions for innovative plants, research findings and case studies demonstrating advances in production and maintenance from the poi...
The author attempts to answer the question of why ESL classroom talk is the way it is. Basing her answer on a case study of a school in an ESL community, she argues that classroom talk may be linked in important ways to an operative sociocultural structure of ESL pedagogy over and above the classroom at the institutional level.
The European Union plays an increasingly central role in global relations from migration to trade to institutional financial solvency. The formation and continuation of these relations – their narratives and discourses - are rooted in social, political, and economic historical relations emerging at the founding of European states and then substantially augmented in the Post-WWII era. Any rethinking of our European narratives requires a contextualized analysis of the formation of hegemonic discourses. The book contributes to the ongoing process of "rethinking" the European project, identity, and institutions, brought about by the end of the Cold war and the current economic and political cr...
Neighbourly relations frequently position a “self” against an “Other”. This is the case for both individuals and nations, and, indeed, within the various cultural groups of a nation. Our racial, ethnic, social, or gender identities are often created in demarcating ourselves by stereotyping the Other. Disrespect of the immediate neighbour based on stereotypical pre-conceptions and cultural biases may lie dormant for a long time and then, as shown in recent conflicts around the globe, suddenly surface due to changed economic and political conditions. Media, including films and fictional as well as non-fictional texts, feature prominently in producing, propagating, and maintaining cultu...
This book draws together a rich variety of perspectives on discourse as a facet of contemporary social change, representing a number of different disciplines, theoretical positions and methods. The specific focus of the volume is on discourse as a moment of social change, which can be seen to involve objects of research which comprise versions of some or all of the following research questions: How and where did discourses (narratives) emerge and develop? How and where did they achieve hegemonic status? How and where and how extensively have they been recontextualized? How and where and to what extent have they been operationalized? The dialectical approach indicated above implies that discourse analysis includes analysis of relations between language (more broadly, semiosis) and its social 'context'.