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Principles of Corporate Finance
  • Language: en
  • Pages: 988

Principles of Corporate Finance

This guide gives students a complete learning resource. It includes solutions to all Practice Problems and Challenge Problems from the text, an introduction to each chapter, key concepts, examples, chapter summaries, and chapter exercises with solutions.

The Macro Economy Today
  • Language: en
  • Pages: 416

The Macro Economy Today

  • Type: Book
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  • Published: 2009-11-01
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  • Publisher: Unknown

'The Macro Economy Today' is noted for three great strengths: readability, policy orientation, and pedagogy. Schiller's accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom.

Behavioral Corporate Finance
  • Language: en

Behavioral Corporate Finance

Behavioral Corporate Finance identifies the key psychological obstacles to value maximizing behavior, along with steps that managers can take to mitigate the effects of these obstacles. The main goal of the book is to help students learn how to put the traditional tools of corporate finance to their best use, and mitigate the effects of psychological obstacles that reduce value.

Direct Marketing
  • Language: en
  • Pages: 558

Direct Marketing

This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

Principles of Corporate Finance
  • Language: en
  • Pages: 1028

Principles of Corporate Finance

Describes the theory and practice of corporate finance. The authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. They bring fresh expertise and ideas to this textbook and partnership.

Product Management
  • Language: en
  • Pages: 460

Product Management

  • Type: Book
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  • Published: 1997
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  • Publisher: Unknown

Focusing on product management, this text integrates practical results from academic research not readily available to pracitising managers. It centres on managing existing products and has a new chapter on managing new products. The book includes combined coverage of brand equity, brand extension, category management and information technology. It is suitable for undergraduates, graduates and future or current product managers.

Corporate Finance
  • Language: en

Corporate Finance

  • Type: Book
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  • Published: 2002
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  • Publisher: Unknown

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Principles of Corporate Finance
  • Language: en

Principles of Corporate Finance

  • Type: Book
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  • Published: 2020
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  • Publisher: Unknown

This new international edition provides increased coverage of the procedures for estimating the cost of capital, expanded coverage of risk management techniques and the use and misuse of derivatives, and additional coverage of agency problems.

International Financial Management
  • Language: en

International Financial Management

  • Type: Book
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  • Published: 2018
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  • Publisher: Unknown

"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students how to make informed managerial decisions in an evolving global financial landscape. And new to this edition, McGraw-Hill's Connect® empowers students by continually adapting to deliver precisely what they need, when they need it, and how they need it, so your class time is more engaging and effective." --

Management
  • Language: en
  • Pages: 484

Management

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