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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Indian Contemporary Films and Societal Reflection
Film has always acted as a window to the society where it brings out various essences of life. India has always shown prominence in representing its inheritance and rich cultural lineage through different layers of films. Right from “Raja Harishchandra” as a full-length feature film in 1913 to the most contemporary films released on OTT, everything and everyone embedded in any of the films made in India has some level of relevance to the time and society, therefore, they can be called contemporary while projecting some form of social message through their presence. The book “Indian Contemporary Films and Societal Reflection” presents a collection of a list of reviews based on some of...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
Things The Fire Left Behind
First offering by poet/writer Bokang Maragelo, the print version has been well received and won an award
Killing the Water
None
Home Reading Service
In this poignant novel, a man guilty of a minor offense finds purpose unexpectedly by way of his punishment—reading to others. After an accident—or “the misfortune,” as his cancer-ridden father’s caretaker, Celeste, calls it—Eduardo is sentenced to a year of community service reading to the elderly and disabled. Stripped of his driver’s license and feeling impotent as he nears thirty-five, he leads a dull, lonely life, chatting occasionally with the waitresses of a local restaurant or walking the streets of Cuernavaca. Once a quiet town known for its lush gardens and swimming pools, the “City of Eternal Spring” is now plagued by robberies, kidnappings, and the other myriad ...
The Mosquito Bite Author
Originally published in 2011, The Mosquito Bite Author is the seventh novel by the acclaimed Turkish author Barış Bıçakçı. It follows the daily life of an aspiring novelist, Cemil, in the months after he submits his manuscript to a publisher in Istanbul. Living in an unremarkable apartment complex in the outskirts of Ankara, Cemil spends his days going on walks, cooking for his wife, repairing leaks in his neighbor’s bathroom, and having elaborate imaginary conversations in his head with his potential editor about the meaning of life and art. Uncertain of whether his manuscript will be accepted, Cemil wavers between thoughtful meditations on the origin of the universe and the trajectory of political literature in Turkey, panic over his own worth as a writer, and incredulity toward the objects that make up his quiet world in the Ankara suburbs.
Qoaling
This is multi-award-winning Mosotho poet Rethabile Masilo's 4th collection. In this breathtaking book, his "poetics move through death and loss while remaining attentive to the inviolability of language . . . His writing traffics across the range of textures of the human experience, from the quotidian to the visceral." (TJ Dema)
A River Sutra
An elderly bureaucrat escapes the world to run a guest house on the banks of India's holiest river, the Narmada, only to find he has made the wrong choice. Too many lives converge here. Among those who disturb his tranquility are a privileged young executive bewitched by a mysterious lover; a novice Jain monk who has abandoned opulence for poverty; a heartbroken woman with a golden voice; an ascetic and the child he has saved from prostitution. Through their stories A River Sutra explores the fragile longings of the human heart and the sacred power of the river.
Empty Wardrobes
A previously untranslated classic of Portuguese feminist literature originally published in 1978, Carvalho's Empty Wardrobes introduces English-speaking readers to a forgotten and underappreciated woman writer a la recent publishing sensations Lucia Berlin, Natalia Ginzburg, Ingeborg Bachmann, Silvina Ocampo, and Armonia Somers. Empty Wardrobes is a tightly plotted, highly entertaining read, that, thanks to an ingenious detached narrative technique (one that makes the plot all the more fun to revisit and rethink), is both darkly humorous and devastatingly true.
