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Medill on Media Engagement
Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people define their media experiences. They then offer best practices and case studies for how a dozen of these rich experiences can make today's media brands relevant and important.
Free for All
In Free for All, longtime scholar of digital media Elliot King begins with a brief history of the technological development of news media from the appearance of newspapers in the sixteenth century to the rise of broadcasting and the Internet. Within that context, King demystifies the emergence of online communication and social media as the third major technological platform for news, making the current pace of change appear less vertiginous. Free for All provides anyone with an interest in the future of journalism the grounding necessary for an informed discussion.
Journalism and Realism
A paradigm of actuality -- Searching for the real and actual -- Stirrings and roots: urban sketches and America's flaneur -- The storytellers -- Picturing the present -- Carving out the real -- Experiments in reality -- Documenting time and place.
Justice Perverted
Rick Kogan, "Chicago Tribune: " "Should be on the reading list of every journalism school and law school in this country." In 1983, Anthony Porter was convicted of the brutal double murder of Marilyn Green and Jerry Hillard. While sitting in the bleachers near Chicago's Washington Park swimming pool, the victims were shot multiple times at point-blank range. Porter was sentenced to death. In 1998, within fifty hours of Porter's scheduled execution, the Illinois Supreme Court granted a stay, pending a hearing on Porter's mental competency. At this point, journalism professor David Protess and his Northwestern University Innocence Project students took up Porter's cause. Soon, Porter was released from prison, and Alstory Simon, then a Milwaukee resident, was convicted of the Washington Park homicides. But that's not the end of the story. Nor is it all of the story. Simon himself has now been exonerated and is suing Northwestern University, David Protess, and two other individuals for more than $40 million in punitive damages. This is the true story of how and why Alstory Simon replaced Anthony Porter in prison.
Undercover Reporting
In her provocative book, Brooke Kroeger argues for a reconsideration of the place of oft-maligned journalistic practices. While it may seem paradoxical, much of the valuable journalism in the past century and a half has emerged from undercover investigations that employed subterfuge or deception to expose wrong. Kroeger asserts that undercover work is not a separate world, but rather it embodies a central discipline of good reporting—the ability to extract significant information or to create indelible, real-time descriptions of hard-to-penetrate institutions or social situations that deserve the public’s attention. Together with a companion website that gathers some of the best investigative work of the past century, Undercover Reporting serves as a rallying call for an endangered aspect of the journalistic endeavor.
Kellogg on Integrated Marketing
This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
Journalism and Truth
Looking at how journalism has changed over time, this book explores how the long-standing and untrustworthy conventions developed. It examines why reliable standards of objectivity and accuracy are critical not just to a free press but to the democratic society it informs and serves. It offers an account of how journalism and truth work.
The College Solution
“The College Solution helps readers look beyond over-hyped admission rankings to discover schools that offer a quality education at affordable prices. Taking the guesswork out of saving and finding money for college, this is a practical and insightful must-have guide for every parent!” —Jaye J. Fenderson, Seventeen’s College Columnist and Author, Seventeen’s Guide to Getting into College “This book is a must read in an era of rising tuition and falling admission rates. O’Shaughnessy offers good advice with blessed clarity and brevity.” —Jay Mathews, Washington Post Education Writer and Columnist “I would recommend any parent of a college-bound student read The College Sol...
Media Innovation and Entrepreneurship
Media Innovation & Entrepreneurship is an open, collaboratively written and edited volume designed to fill the needs of a growing number of journalism and mass communications programs in the U.S. that are teaching media entrepreneurship, media innovation, and the business of journalism to undergraduate and graduate students.
