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STRATEGI PENGEMBANGAN & PEMASARAN UMKM : Teori & Studi Kasus
Buku "Strategi Pengembangan Pemasaran UMKM: Teori & Studi Kasus" membahas tentang strategi yang dapat digunakan untuk mengembangkan dan memasarkan produk atau jasa dari Usaha Mikro Kecil dan Menengah (UMKM). Buku ini sangat cocok bagi pelaku usaha UMKM, mahasiswa, atau praktisi yang ingin mempelajari bagaimana cara mengembangkan dan memasarkan produk atau jasa secara efektif. Buku ini terdiri dari beberapa bab yang membahas tentang konsep dasar pengembangan dan pemasaran produk atau jasa UMKM. Setiap bab dilengkapi dengan teori dan studi kasus yang relevan untuk membantu pembaca memahami dan menerapkan konsep tersebut. Setiap studi kasus yang disajikan dalam buku ini didasarkan pada pengalaman nyata dari berbagai UMKM yang telah berhasil mengembangkan dan memasarkan produk atau jasa mereka dengan sukses. Hal ini memberikan gambaran yang jelas tentang bagaimana strategi pengembangan dan pemasaran produk atau jasa dapat diterapkan dalam situasi nyata. Buku ini sangat berguna bagi pelaku usaha UMKM, mahasiswa, atau praktisi yang ingin mempelajari cara mengembangkan dan memasarkan produk atau jasa secara efektif.
MANAJEMEN KEUANGAN : Strategi Mengelola Keuangan yang Efektif
Buku "Manajemen Keuangan : Strategi Mengelola Keuangan yang Efektif” adalah panduan praktis yang menjelaskan konsep-konsep penting dalam manajemen keuangan. Mulai dari definisi dan lingkup manajemen keuangan, tujuan utama, hingga analisis laporan keuangan dan investasi, buku ini memberikan wawasan yang komprehensif. Pembaca akan mempelajari analisis laporan keuangan dan penggunaan rasio keuangan untuk mengevaluasi kinerja finansial. Investasi, termasuk saham, obligasi, dan instrumen lainnya, dijelaskan dengan contoh pengambilan keputusan investasi yang cerdas. Manajemen modal kerja dan struktur modal dijelaskan untuk pengelolaan aset dan kewajiban yang efisien. Perencanaan anggaran penting untuk mengalokasikan dana dengan baik. Manajemen risiko keuangan dan manajemen keuangan internasional juga dibahas, termasuk identifikasi dan pengelolaan risiko dalam konteks global. Buku ini memberikan wawasan praktis dengan penjelasan yang jelas. Cocok bagi siapa pun yang ingin mengelola keuangan mereka dengan strategi efektif.
Market Segmentation
On marketing segmentation
Creativity Across Domains
This book brings together writers who have studied creative thinkers in different arenas--such as the various arts (poetry, fiction, visual art, music, dance, acting), sciences (psychology, mathematics, physics, engineering, computer science), and commun
Studying Teachers' Lives
To develop a mode of educational research which speaks both of and to the teacher we require more study of the lives of teachers. This book provides a vital insight into the ways in which teachers' bakgrounds and career histories affect their teaching methods and approaches. Many issues are covered ranging from the question of teacher drop-out to the importance of teacher socialisation. The studies employ a range of different methodologies allowing the reader to assess their varying strengths and weaknesses, but throughout they reaffirm the centrality of the teacher in educational research.
Perspectives on Design and Digital Communication II
This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 4th International Conference on Digital Design and Communication, Digicom 2020, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design. Chapter “Definition of a Digital Tool to Create Physical Artifacts: The Case of the Gamers4Nature Project” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Personnel Selection in Organizations
Unprecedented advances in the scientific study of personnel selection have given researchers and practitioners new ideas and tools to achieve greater success in measuring and linking skills, knowledge, and abilities to job performance requirements. Personnel Selection in Organizations is a timely presentation of emerging issues in research and practice, providing new and exciting perspectives on the theoretical, empirical, and societal changes that will affect the study and practice of virtually every personnel selection topic. The careful analysis of current procedures and practices, joined with an insightful identification of areas where ongoing research is needed, will be a valuable resou...
Creativity and Divergent Thinking
Do general-purpose creative-thinking skills -- skills like divergent thinking, which is touted as an important component of creative thinking no matter what the task domain -- actually make much of a contribution to creative performance? Although much recent research argues against such domain-transcending skills -- including several new studies reported in this book -- the appeal of such general skills remains strong, probably because of the theoretical economy and power such skills would provide. Divergent thinking, in particular, has had an incredible staying power. Despite its many flaws, divergent thinking remains the most frequently used indicator of creativity in both creativity resea...
The Bell Curve Debate
Russell Jacoby and Naomi Glauberman have edited a book on race, class, and intelligence that will stand for the foreseeable future as the authoritative guide to the extraordinary controversy ignited by Richard J. Herrnstein and Charles Murray's incendiary bestseller, The Bell Curve. The editors have gathered together both the best of recent reviews and essays, and salient documents drawn from the curious history of this heated debate. The Bell Curve Debate captures the fervor, anger, and scope of an almost unprecedented national argument over the very idea of democracy and the possibility of a tolerant, multiracial America. It is an essential companion and answer to The Bell Curve, and provides scholarship and polemic from every point of view. It is a must-read for the informed citizen in search of all the views fit to print.
