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In Material Dreams, Starr turns to one of the most vibrant decades in the Golden State's history, the 1920s, when some two million Americans migrated to California, the vast majority settling in or around Los Angeles. Although he treats readers to intriguing side trips to Santa Barbara and Pasadena, Starr focuses here mainly on Los Angeles, revealing how this major city arose almost defiantly on a site lacking many of the advantages required for urban development, creating itself out of sheer will, the Great Gatsby of American cities. He describes how William Ellsworth Smyth, the Peter the Hermit of the Irrigation Crusade, propounded the importance of water in Southern California's future, a...
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According to the cliche, California is the place where anything goes and everyone does their own thing. Maybe that's because everyone knows that in California there's no terra firma: earthquakes, mudslides, fires, and the occasional civil uprising cause constant upheaval and change. It is also legendary as fertile ground for creativity, freedom, and social consciousness, where the status quo undergoes constant renovation. This book is the first to capture the enormous body of distinctive and visually ecstatic graphic design that emanated from this great state throughout most of the twentieth century. Edited and designed by graphic designer Louise Sandhaus, this raucous gathering of smart, offbeat, groundbreaking graphic design from the Left Coast will amaze readers with its breadth and richness.