You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Future Trends In The Hospitality And Tourism Marketing And Management, is a book that takes the readers through the various trends that the experts expect to be there in the hospitality industry in the upcoming future and also informs them about the various ways in which these trends can be managed to provide better results. It states the ways in which these trends will impact the tourism industry and how the professionals can study them to utilize them to their best interests and profits.
Ancient Food Technologies examines innovations and developments in food processing and preservations from the Paleolithic era to the late Roman times. Future prospects in food technologies are also explained to give readers an idea about the huge potential that lies ahead. At the end, a case study has been provided to provide a practical example of food technologies and the way food has covered over the centuries.
Sustainability in Hospitality and Tourism Sector explains the readers about the ways in which the people can achieve sustainability through the hospitality and tourism industry and how this industry can provide them with the opportunities to achieve sustainability across various platforms. This book also discusses about the introduction to sustainability, the principles to be followed to achieve sustainability in the operations in the hospitality industry, management of sustainability in the tourism industry, having strategic marketing in the hospitality industry, how to balance sustainability and development and the effects of globalization of the hospitality and tourism industry. It also gives the necessary information about the subject of sustainability in the hospitality and tourism industry so that the readers know the ways in which the objective pf sustainability can be attained.
None
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Travel and Tourism Public Relations gives a global perspective on the public relations and introduces the readers to the travel and tourism industry. It talks about the transportation and its relationship with the public relations and discusses the prospects of public relations as a tool of marketing in the tourism industry. The book also talks about the impact of public relations and media on the tourism sector. Also discussed in the book is the awareness public relations create for the travel destinations, the ways to manage communication in a challenging situation, public relations at hotels, the challenges that come up in the management of tourists and the future of the travel and tourism industry.
Tourism is a very fast developing sector and there are various studies going on parallelly to enhance the revenue from the vertical. The significance of the local communities in tourism cannot be ignored at all, since they are the ones driving tourism in the first place. The book 'Community involvement in tourism development' emphasizes on involving the local communities in tourism practices and provides ways in which this can be incorporated. It also enlists the challenges that come with it and how they can be tackled for good results.
It is clear that COVID-19 is not going away and will continue to challenge international air travel. As a result, everyone in the airline industry and other industries that require international travel has learned how to deal with the new travel restrictions. The volume outlines the socioeconomic impact of the pandemic on tourism, including the millions of livelihoods it has affected. It highlights the role of tourism in advancing the SDGs, including its relationship to environmental goals and culture. The author calls for urgent mitigation of the impact on livelihoods, especially for youth, women, and informal workers. This crisis provides a chance to reconsider how tourism affects the soci...
Socio-Environmental and Legal Issues in Tourism examines various dimensions of tourism with respect to the legal issues raised by the competitors or customers. It includes the anthropology of tourism, its cultural influences and the psychology of tourism. Provides the reader with the insights into the development of tourism sector and various legal issues hampering the business, so as to understand the future of tourism business in the coming years.