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The Transcultural Critic: Sabahattin Ali and Beyond
The central theme of this volume is the work of Sabahattin Ali, the Turkish author and translator from German into Turkish who achieved posthumous success with his novel Kürk Mantolu Madonna (The Madonna in the Fur Coat). Our contributors analyze this novel, which takes place largely in Germany, and several other texts by Ali in the context of world literature, (cultural) translation, and intertextuality. Their articles go far beyond the intercultural love affair that has typically dominated the discussion of Madonna. Other articles consider Zafer Şenocak’s essay collection Deutschsein and transcultural learning through picture books. An interview with Selim Özdoğan rounds out the issue.
New-Product Diffusion Models
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times ...
New Approaches to Old Stones
Ground stone artefacts were widely used in food production in prehistory. However, the archaeological community has widely neglected the dataset of ground stone artefacts until now. 'New Approaches to Old Stones' offers a theoretical and methodological analysis of the archaeological data pertaining to ground stone tools. The essays draw on a range of case studies - from the Levant, Egypt, Crete, Anatolia, Mexico and North America - to examine ground stone technologies. From medieval Islamic stone cooking vessels and late Minoan stone vases, to the use of stone in ritual and as a symbol of luxury, 'New Approaches to Old Stones' offers a radical reassessment of the impact of ground-stone artefacts on technological change, production and exchange.
Kiraze
This Turkish bestseller tells the story of a real-life Sephardic Jewish woman who gained access to Suleiman the Magnificent.
Nation Branding
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to ...
Strategic Innovative Marketing
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on inf...
Working with Computer Type 4
This text examines the way in which basic rules of typographic design can be broken effectively and appropriately to produce design which is fresh and innovative.
Observing Interaction
Mothers and infants exchanging gleeful vocalizations, married couples discussing their problems, children playing, birds courting and monkeys fighting have this in common: their interactions with others unfold over time. Almost anyone who is interested can observe and describe such phenomena. But usually scientists demand more. They want observations that are replicable and amenable to scientific analysis, while still faithful to the dynamics of the phenomena studied. This book provides a straightforward introduction to scientific methods for observing social behavior. Because of the importance of time in the dynamics of social interaction, sequential approaches to analyzing and understanding social behavior are emphasized. An advanced knowledge of statistical analysis is not required. Instead, the authors present fundamental concepts and offer practical advice.
East West Mimesis
East West Mimesis follows the plight of German-Jewish humanists who escaped Nazi persecution by seeking exile in a Muslim-dominated society. Kader Konuk asks why philologists like Erich Auerbach found humanism at home in Istanbul at the very moment it was banished from Europe. She challenges the notion of exile as synonymous with intellectual isolation and shows the reciprocal effects of German émigrés on Turkey's humanist reform movement. By making literary critical concepts productive for our understanding of Turkish cultural history, the book provides a new approach to the study of East-West relations. Central to the book is Erich Auerbach's Mimesis: The Representation of Reality in Western Literature, written in Istanbul after he fled Germany in 1936. Konuk draws on some of Auerbach's key concepts—figura as a way of conceptualizing history and mimesis as a means of representing reality—to show how Istanbul shaped Mimesis and to understand Turkey's humanist reform movement as a type of cultural mimesis.
Cave Monasteries of Byzantine Cappadocia
This is a fully illustrated account of the rock-cut monasteries, hermitages and other complexes in Cappadocia, Turkey.
