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Girlhood in the Borderlands
Introduction -- The why of transnational familial formations -- Growing up transnational: Mexican teenage girls and their transnational familial arrangements -- Muchachas Michoacanas: portraits of adolescent girls in a migratory town -- Migration marks: time, waiting, and desires for migration -- The telling moment: pre-crossings of Mexican teenage girls and their journeys to the border -- Imaginaries and realities: encountering the Napa Valley -- Conclusion
Latinas in the United States, set
Latinas in the United States: A Historical Encyclopedia records the contribution of women of Latin American birth or heritage to the economic and cultural development of the United States. The encyclopedia, edited by Vicki L. Ruiz and Virginia Sánchez-Korrol, is the first comprehensive gathering of scholarship on Latinas. This encyclopedia will serve as an essential reference for decades to come. In more than 580 entries, the historical and cultural narratives of Latinas come to life. From mestizo settlement, pioneer life, and diasporic communities, the encyclopedia details the contributions of women as settlers, comadres, and landowners, as organizers and nuns. More than 200 scholars explo...
Race and Family
In Race and Family: A Structural Approach, author Roberta L. Coles looks at ethnic minority families in a novel way— through a structural lens. Unlike many texts on race and family, this book offers an approach that illustrates overarching structural factors affecting all families as opposed to examining each ethnicity in isolation from one another. By focusing on various structural factors such as demographic, economic, and historical aspects, this book analyzes various family trends in a cross-cutting manner to exemplify the similarities and distinctions among all racial and ethnic groups.
The Mexican Outsiders
People of Mexican descent and Anglo Americans have lived together in the U.S. Southwest for over a hundred years, yet relations between them remain strained, as shown by recent controversies over social services for undocumented aliens in California. In this study, covering the Spanish colonial period to the present day, Martha Menchaca delves deeply into interethnic relations in Santa Paula, California, to document how the residential, social, and school segregation of Mexican-origin people became institutionalized in a representative California town. Menchaca lived in Santa Paula during the 1980s, and interviews with residents add a vivid human dimension to her book. She argues that social segregation in Santa Paula has evolved into a system of social apartness—that is, a cultural system controlled by Anglo Americans that designates the proper times and places where Mexican-origin people can socially interact with Anglos. This first historical ethnographic case study of a Mexican-origin community will be important reading across a spectrum of disciplines, including anthropology, sociology, race and ethnicity, Latino studies, and American culture.
Zapotecs on the Move
Through interviews with three generations of Yalálag Zapotecs (“Yaláltecos”) in Los Angeles and Yalálag, Oaxaca, this book examines the impact of international migration on this community. It traces five decades of migration to Los Angeles in order to delineate migration patterns, community formation in Los Angeles, and the emergence of transnational identities of the first and second generations of Yalálag Zapotecs in the United States, exploring why these immigrants and their descendents now think of themselves as Mexican, Mexican Indian immigrants, Oaxaqueños, and Latinos—identities they did not claim in Mexico. Based on multi-site fieldwork conducted over a five-year period, A...
Communicating with the Multicultural Consumer
Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers - from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners - whether on the client side or within the advertising agency.
