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L.O.L. Surprise!: Ultimate Sticker and Activity Book
This activity book filled with cute quizzes, awesome activities, and over 950 stickers from the #1 toy line in the world, L.O.L. Surprise!, is anything but a #yawn. This fabulous L.O.L. Surprise! activity book is the perfect combo of stickers, sass, and surprise! Find out what kind of friend you are, create a paw-fect pet, craft a secret code, and more in this ultimate activity book! With over 60 full-color pages, this book turns any rainy day from #snoozefest to spectacular! Plus, over 950 stickers make this the ideal book for L.O.L. Surprise! fans or any fashion-loving kid!
L.O.L. Surprise!: Secrets and Dreams Journal
The 100% official journal from the #1 toy line in the world, L.O.L. Surprise! Share your secrets and make your dreams come true with your L.O.L. Surprise! BFFs. With crafts, quizzes, and tons of space to write and draw, this supercute journal will help you follow your dreams and keep your secrets extrasafe. Inside, discover: - Dream Diary - Dream Decoder - D.I.Y. Secret Keeper - D.I.Y. Dream Catcher - Heart-Shaped Secret Notes - and more! This hardcover keepsake is a must-have item for L.O.L. Surprise! fans everywhere.
MGA Entertainment, Consumer Entertainment Products Company
Toy industry in the US is product driven and full of challenges. This case presents an overview of the California-based Micro Games of America (MGA) Entertainment, which is a consumer entertainment products company, engaged in innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. It had more than 200 licences. In 2001, MGA launched a fashion doll called Bratz, and it sold 150 million Bratz dolls all over the world. Bratz line surpassed the legendary brand BarbieMattel, Inc.s flagship brandin a short span of time through many innovative marketing strategies and different product placement, roll-outs, tie-ins and other promotional tactics, despite facing many challenges, such as, fast-changing demographics, shorter product life cycle (PLC) and negative perceptions about brand. This case can be used to address two issues: first, structural change drivers and trends that shaped the toy industry in developed economies and, second, how to develop effective marketing strategies for product with shorter PLC in highly product-driven market?
Ad $ Summary
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
You Don't Own Me
The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas. When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival—the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas—whether conceived during work hours or on their own time—Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.
Point Made
In Point Made, Ross Guberman uses the work of great advocates as the basis of a valuable, step-by-step brief-writing and motion-writing strategy for practitioners. The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers.
This is So Happening
FROM POPULAR ROMANCE AUTHOR AMELIA KINGSTON Book two in the So Far, So Good series A torturously tempting love story. Jessica &‘Jessie' Allen is sugary sweet and perpetually perky. Running on an endless supply of enthusiasm, she's in constant motion. The people pleaser is running herself ragged to make other people happy—anything to avoid having to figure out what would make her happy. Devin Bennett is her complete opposite, the immovable object to Jessie's unstoppable force. The tall, tattooed and brooding mechanic hates change and the perky blonde co-ed shoving it down his throat. Jessie is drawn to him like a valley girl to an outlet mall, but Devin dodges her advances better than a UFC fighter. The longer she's around, the harder it is to keep his hands off her perfect body and his lips away from her sassy mouth. For the first time in her life, Jessie knows what she wants. Devin Bennett. And she's not above torturing him with temptation to make it happen.
A Research Agenda for Intellectual Property Law and Gender
A Research Agenda for Intellectual Property Law and Gender expertly examines patent, copyright and trade mark law, bringing to light hidden gender biases and narratives that impact intellectual property law and practice today. Exploring how gender discrimination and inequality are often built into the way the law functions, it assesses the possibilities and limits of existing strategies to improve gender inclusion and equality and paves a research agenda for the future.
Goldstein on Copyright
A comprehensive treatise with detailed analysis of every aspect of copyright law, from registration to licensing to infringement and litigation. Written by Paul Goldstein, Professor of Law at Stanford University and of Counsel to Morrison & Foerster. Includes explanations of applicable copyright law to the music, publishing, motion picture, commercial art, and software industries. Also covers international copyright law, as well as the intersection of copyright law with bankruptcy, antitrust law, and Lanham Act doctrines that fill in the gaps in traditional copyright protection.
