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Consumer Behaviour and Analytics
The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and c...
Chinese Medical Qigong
Correlating the traditional therapies of Qigong with the most recent outcomes of scientific research, this is the authoritative introduction to the knowledge system and content of Qigong study. Substantially revised and updated reflecting changes made to the new Chinese edition, the text now has an accompanying DVD showing the forms in action, new information about key concepts and practice, and coverage of the applications of Qigong for a range of medical conditions. The only official textbook used in colleges of traditional Chinese medicine in China, this is an essential reference for medical and health practitioners working in complementary and alternative therapies.
The Global Silicon Valley Home
The Global Silicon Valley Home takes a close look at how residents (Taiwanese American high-tech engineer families) of the jet-set, wired-to-the-Net, trans-Pacific commuter culture have invented new ways of thinking about how their homes and landscapes reflect their personal identities—ways that enable them to make sense of "living life within two places at once."
Dictionary of the Ben Cao Gang Mu, Volume 1
The Ben cao gang mu, compiled in the second half of the sixteenth century by a team led by the physician Li Shizhen (1518Ð1593) on the basis of previously published books and contemporary knowledge, is the largest encyclopedia of natural history in a long tradition of Chinese materia medica works. Its description of almost 1,900 pharmaceutically used natural and man-made substances marks the apex of the development of premodern Chinese pharmaceutical knowledge. The Ben cao gang mu dictionary offers access to this impressive work of 1,600,000 characters. This first book in a three-volume series analyzes the meaning of 4,500 historical illness terms.
Inferno
In the fifth and last volume of the Fourth Talisman series, the worlds of the living and the dead collide in a final confrontation that will leave Nocturne and Solis forever changed…. Three talismans adrift. Two mad kings. One poisonous crown. As dark forces gather at the Rock of Ariamazes in Samarqand, Nazafareen discovers that there are worse places than the afterlife. The twisted creature pulling the Vatras’ strings is holed up in the deepest level of the Dominion—and only she has the power to follow him there, though at the potential cost of her own soul. Prophecy claims the three daeva clans must unite to face their greatest enemy again, but two of the talismans have vanished and ...
Biographical Dictionary of the People's Republic of China
This biographical dictionary is an indispensable research tool for information about the prominent persons of the past seven decades in China. The book documents nearly 600 Chinese individuals who contributed, for better or worse, to the development of Chinese life and culture since the founding of the People's Republic of China in 1949. Though the book is weighted toward political figures, it includes persons in business, the military, academia, medicine, social movements, the arts, entertainment and athletics. In addition to an objective description of the person's life, an analysis is provided that identifies the individual's contributions and importance.
Chinese-English Dictionary of Chinese Medical Terms
Containing over 33,000 terms, the Chinese-English Dictionary of Chinese Medicine is the largest, fully searchable list of Chinese medical terms ever published. It is the only sufficiently comprehensive list of Chinese medical terms to be an ultimate go-to for any translator, student, or clinician. It contains a vast array of general terms, including the 5,000 or more of Practical Dictionary of Chinese Medicine (Paradigm Publications, 1997). It also contains the 1,500 standard and alternate acupoint names from Grasping the Wind (Paradigm Publications, 1989) and over 10,000 standard and alternate names of medicinals described in the Comprehensive Chinese Materia Medica (Paradigm Publications, ...
Savage Skies
WINNER OF THE 2024 READERS’ FAVORITE BRONZE MEDAL FOR MAGIC & WIZARDRY! When someone dies in Aveline, they don’t always stay that way. Castelio learned this hard lesson when he was a boy. Now he roams from village to village as a Quietus, banishing restless spirits and keeping the Ducissa Orlaith’s peace—until the day her only son is kidnapped. Blame falls on the land across the Boundary, where necromancers practice their black arts in eternal darkness. To get the child back, Castelio recruits the aid of a young stranger named Delilah, along with her peculiar (and possibly demonic) cat Thistle. The pair has a habit of attracting violent thunderstorms, but their wind ship can cross the high mist-cloaked passes of the Boundary. As the trail leads deeper into the wilds of midnight, Castelio and Delilah discover there are worse things than the risen dead. Yet nothing is quite as it seems in the Moon Courts. Despite the dangers all around, they find allies in unexpected places. And choosing a side in the brewing war between light and dark magic might be harder than they imagined.
Fantastic Tales for Fearless Girls
This beautifully illustrated hardcover brings together 31 of the most courageous and irrepressible heroines of classic children's fiction and traditional folk tales from around the world. Discover the stories of plucky Dorothy, who freed faraway Oz from a terrible tyrant; brave Bradamante, who rides into battle on a flying horse; fearless Lykke, the mermaid who saved a prince from drowning; and many more thrilling tales. Beautiful full-color illustrations by award-winning Khoa Le accompany these stories, bringing these enchanting stories to life. Stories include: • Dorothy's Adventure in Oz • Hua Mulan, the Noble Warrior • Gerda and the Snow Queen • Princess Kaguya's Great Adventure • Hermione and Perdita
