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Waugh in Abyssinia
Scoop, Evelyn Waugh's bestselling comedy of England's newspaper business of the 1930s is the closest thing foreign correspondents have to a bible -- they swear by it. But few readers are acquainted with Waugh's memoir of his stint as a London Daily Mail correspondent in Abyssinia (now Ethiopia) during the Italian invasion in the 1930s. Waugh in Abyssinia is an entertaining account by a cantankerous and unenthusiastic war reporter that "provides a fascinating short history of Mussolini's imperial adventure as well as a wickedly witty preview of the characters and follies that figure into Waugh's famous satire." In the forward, veteran foreign correspondent John Maxwell Hamilton explores in ho...
Professional Feature Writing
This text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature writers. It looks at newspaper, magazine, newsletter, and online publications, with emphasis on daily newspapers and consumer magazines.
Latin American Journalism
Produced to fill a gap in current knowledge about the state of journalism in Latin America, this timely book chronicles how recent changes toward democratization and privatization in the region have influenced mass media industries and the practice of journalism. Written as a tribute to earlier books about the development and status of Latin American news organizations, this text provides a readable overview of journalism in the area. Unlike those in previous works, these chapters are divided by issues and subject matter instead of by nations and regions. Each chapter concludes with a "spotlight" case study to illustrate the reading material. These features -- along with several easy-to- follow tables, topical examples suitable for class discussions, and a variety of sources including original interviews with media professionals -- all combine to form the most up-to-date book currently available on this constantly changing subject.
Online News and the Public
This book explores the growing phenomenon of online news from a variety of perspectives, identifying trends in online news and presenting a collection of original research investigations about the newest medium of mass communication.
Communication in Latin America
The twelve essayswritten exclusively for this publication - examine either an aspect of the mass media in the region or the media in a particular country during a number of stages of its political development.
An Integrated Approach to Communication Theory and Research
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
South Korea
Describes and analyzes South Korea's political, economic, social and national security systems and institutions. Examines the inter- relationships of those systems and the ways they are shaped by cultural factors. Provides a basic understanding of the observed society, striving for a dynamic portrayal. Particular attention is devoted to the people who make up the society, their origins, dominant beliefs and values, their common interests and the issues on which they are divided, the nature and extent of their involvement with national institutions, and their attitudes toward each other and toward their social system and political order.
Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
