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The Improper Governess
Who is Lissa Findlay? What secret prevents her confiding in Lord Ashe, when he plucks her from the opera chorus to be governess to his invalid nephew? What will his sister and mother do if they discover her past? And can she ever trust him, after he made her a very improper offer indeed? Regency Romance by Carola Dunn; originally published by Zebra
Real Likenesses
Real Likenesses presents a radical new approach to the philosophy of artistic representation. Through a close analysis of paintings, photographs, and novels it reconsiders the relationship between medium and content, and proposes a new understanding of the 'real likenesses' that we encounter in representational art.
Learn to Write Badly
Modern academia is increasingly competitive yet the writing style of social scientists is routinely poor and continues to deteriorate. Are social science postgraduates being taught to write poorly? What conditions adversely affect the way they write? And which linguistic features contribute towards this bad writing? Michael Billig's witty and entertaining book analyses these questions in a quest to pinpoint exactly what is going wrong with the way social scientists write. Using examples from diverse fields such as linguistics, sociology and experimental social psychology, Billig shows how technical terminology is regularly less precise than simpler language. He demonstrates that there are linguistic problems with the noun-based terminology that social scientists habitually use - 'reification' or 'nominalization' rather than the corresponding verbs 'reify' or 'nominalize'. According to Billig, social scientists not only use their terminology to exaggerate and to conceal, but also to promote themselves and their work.
Marketing Management
This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
Consuming Life
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important fe...
The Dagda's Harp
Sharan Newman’s acclaimed first novel, The Dagda’s Harp, written for young adults, is a fresh and beautiful interpretation of the classic Irish myth. Upon its publication in 1976, the Philadelphia Children’s Reading Round Table selected it as its Book of the Month. This is the story of Michael, a young Druid apprentice and his quest for a lost harp which will save his homeland, Ierne, from conquest by the evil Formorians. Michael’s childhood friend, Shana, is of the immortal race of Tuatha, sworn enemies of the Formorians. They are guided by Broga, a tiny, pipe playing Lipricanni, to a strange and mysterious lake where they meet the boastful centurion, Colinus. At the home of Michael...
"I'll See Myself Out, Thank You"
A series of landmark cases have highlighted the issues surrounding assisted suicide and may be shifting public opinion in the direction of greater freedom. These essays cover every aspect of the topic from the legal and religious issues to the deeply personal experiences of patients and carers.
Marketing
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. This is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. The book begins by placing marketing in perspective in an organisation, and details how the marketing environment impacts on a business, the need for marketing information when making business decisions, the steps consumers take when making purchasing decisions, how to segment a market and target the specific segment based on the information obtained and the analysis of the marketing environment, and lastly how to structure the marketing mix of product, price, promotion and place to ensure success.
Why Can't You Afford a Home?
Throughout the Western world, a whole generation is being priced out of the housing market. For millions of people, particularly millennials, the basic goal of acquiring decent, affordable accommodation is a distant dream. Leading economist Josh Ryan-Collins argues that to understand this crisis, we must examine a crucial paradox at the heart of modern capitalism. The interaction of private home ownership and a lightly regulated commercial banking system leads to a feedback cycle. Unlimited credit and money flows into an inherently finite supply of property, which causes rising house prices, declining home ownership, rising inequality and debt, stagnant growth and financial instability. Radical reforms are needed to break the cycle. This engaging and topical book will be essential reading for anyone who wants to understand why they can’t find an affordable home, and what we can do about it.
