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Media Power, Media Politics
Media Power, Media Politics examines the role and influence of the media in every sphere of American potitics. Organized thematically, the book analyzes the retationship among the media and key institutions, potitical actors, and nongovernmental entities, as wall as the role of the new media, media ethics, and foreign policy coverage. Writen clearly and concisely by leading schotars in the field, the chapters serve as broad overviews to the issues, white discussion questions and suggestions for further reading encourage deeper inquiry. Updated throughout, the second edition includes expanded coverage of the evotving role of new media, a new chapter on terrorism and the media, and new pedagogical exercises and featured interviews with journatists, bioggers, and media advisers. Book jacket.
Communicator-in-Chief
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Congress Online
While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their staffers. In fact, laptops aren't even allowed on the floor of the House or Senate. But, as Dennis W. Johnson demonstrates in Congress Online, there are some savvy legislators who are taking advantage of new media to expand their power and influence-and the Congressional communications revolution is just beginning. Born out of a Pew Charitable Trusts research project of the same name, Congress Online is the definitive guide to electronic politics, pointing the way to a system that could forge a new and more immediate connection between legislators and the American people.
Born to Run
Born to Run tells the stories of nine young politicians from all walks of life who enter into races at the state and local levels in Wisconsin, Oklahoma, Georgia, Nebraska, and Maine. Visit our website for sample chapters!
Hired to Fight, Hired to Win
When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.
Presidential Elections
Using data and examples from the 2008 election, and laced with previews of 2012, this text offers an overview of the presidential election process from the earliest straw polls and fundraisers to final voter turnout and exit interviews. The coverage includes campaign strategy, the sequence of electoral events, and the issues, all from the perspective of the various actors in the election process voters, interest groups, political parties, the media, and the candidates themselves.
Canadian Democracy from the Ground Up
Canada is often held up as an example of a healthy democracy. However, the Canadian public is less enthusiastic about the way our democracy works. This first-of-a-kind book approaches the “democratic deficit” from the perspective of everyday Canadians and assesses the performance of Parliament and the media in light of their perceptions and expectations. In doing so, a number of chapters highlight the disjuncture between perceptions and performance. Canadian Democracy from the Ground Up is essential for anyone who would like to learn how to build a better democracy – one that meets the expectations of the Canadian public.
Political Polling
Professional pollster Jeffrey M. Stonecash combines 17 years of practical polling experience with academic theory to show how and why polling is done and what the best approaches are to winning elections.
