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Mobile Marketing For Dummies
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
A Walk with Purpose
With a prolific career in biotechnology, serving as CEO of two companies who worked in the treatment and diagnosis of cancer, Michael Becker knew and understood cancer. It was his job. So, when he was looking in the mirror at age 47 and saw a lump in his neck that wasn't there the day before, he knew something was wrong. After several tests and agonizing waiting periods for results, his worst fears were confirmed - he was diagnosed with stage IV oropharyngeal (head and neck) cancer in December 2015. While initial treatment appeared successful, his cancer returned in December 2016.Becker became determined to share his story of adversity and daily triumph, which is all chronicled in his new bo...
A Concordance to the Poems of John Keats
First published in 1981. A Concordance to the Poems of John Keats intended to provide the user with a volume suitable to the varying and increasingly specialised interests of scholarship. This title offers a high degree of inclusiveness that attends to the poems and plays, the emended and authoritative headings, and virtually all of the variant readings considered substantive in the riches of the Keats manuscript materials. This title will be of interest to students of literature.
The Challenge of Keats
Two centuries after his birth in October 1795, John Keats occupies a secure place in the canon of great literature of the western world. But for much of the nineteenth century and even during periods of the twentieth century, his right to such a position was not so firmly established. On the bicentenary of Keats's birth, various Italian scholars, along with specialists from English-speaking countries, decided to take advantage of the occasion not only to render homage to a poet whose greatness now seems unchallenged but also to accept his continuing challenge to his readers. The contributors to this volume re-examine some of the harshest criticisms of Keats, from Byron onwards, and some of t...
Army Register
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U.S. Army Register
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U. S. Army Register
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Advances in Seed Biology
The seed plays a fundamental role in plant reproduction as well as a key source of energy, nutrients and raw materials for developing and sustaining humanity. With an expanding and generally more affluent world population projected to reach nine billion by mid-century, coupled to diminishing availability of inputs, agriculture is facing increasing challenges to ensure sufficient grain production. A deeper understanding of seed development, evolution and physiology will undoubtedly provide a fundamental basis to improve plant breeding practices and ultimately crop yields. Recent advances in genetic, biochemical, molecular and physiological research, mostly brought about by the deployment of n...
