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Harker's Barns
"Complementing Harker's photographs are vignettes by poet and writer Jim Heynen. Both whimsical and endearing, each vignette treats barns as organic and intelligent entities, reflecting the living history that can be found inside each rural structure."--BOOK JACKET.
Marketing
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Humanities
None
Social Marketing
"Social marketing takes thinking used in commercial marketing to influence consumer behaviour and applies it to health and social behaviour - and in the process provides innovative solutions to many of the world's most pressing problems - from HIV/AIDS to global warming." - cover.
Sex in Public
Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner. The fact that in public space audiences are exposed to such images without choice, renders the issue an important public policy concern. Sex in Public utilises a large outdoor advertising data collection to examine the contemporary outdoor advertising landscape, documenting the routine portrayal of women as thin, white, young and idle. This book examines why such portrayals are concerning for feminists as well as for public policy, and explores the advertising self-regulation systems that facilitate the display of such images. This book criticises sexist outdoor advertising as a form of sexual harassment given that imagery often bearing very strong semblance to pin-ups which would be outlawed in a workplace are readily displayed in public space, reflecting a troublesome public policy double standard. Understanding sexist outdoor advertising as a form of sexual harassment is a new framework that Sex in Public offers to understand, critique and condemn such images.
International Handbook on Economic Regulation
Michael Crew and David Parker have compiled a comprehensive, up-to-date and detailed analytical work on leading research issues in the economics of regulation. With contributions from international specialists in economic regulation, the Handbook provides a comprehensive discussion of major developments in both the theory and practice of regulatory economics. This book will be an indispensable source for both students and practitioners of regulation. The Handbook begins by looking at the principles, history and methods of regulation before turning to specialist themes including: pricing and social welfare regulating service quality consumer representation performance benchmarking environment...
Harker's One-room Schoolhouses
Michael Harker’s goal is to record Iowa’s historically significant architecture before it disappears forever. From Coon Center School no. 5 in Albert City to Pleasant Valley School in Kalona, North River School in Winterset to Douglas Center School in Sioux Rapids, and Iowa’s first school to Grant Wood’s first school, he has achieved this goal on a grand scale in Harker’s One-Room Schoolhouses.
Ambulance Girls At War
Young Maisie Halliday has escaped the grinding poverty of the northern town where she was born and now lives in the glittering world of professional dancing. At the outbreak of the Second World War, she volunteers as an ambulance driver, finding joy both in helping the wounded during the Blitz and also in her friends among the other drivers in the Bloomsbury Auxiliary Ambulance Depot. Maisie is at the Cafe de Paris nightclub when it is bombed. In the chaos, she attempts to help an injured man, and by this charitable act she becomes mixed up in what may well be a murder. A series of incidents, all connected to a handsome, arrogant American, throw Maisie's life into a dangerous spin. Is anything what it seems in wartime? With one serious misjudgement, Maisie risks losing everything she holds dear...
Ethics and international marketing: research background and challenges
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.
Getting Personal
Addresses how digital forms of personal writing can be most effectively used by teachers, students, and other community members. At a time when Twitter, Facebook, blogs, Instagram, and other social media dominate our interactions with one another and with our world, the teaching of writing also necessarily involves the employment of multimodal approaches, visual literacies, and online learning. Given this new digital landscape, how do we most effectively teach and create various forms of personal writing within our rhetoric and composition classes, our creative writing classes, and our community groups? Contributors to Getting Personal offer their thoughts about some of the positives and...
