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Balanced Brand
Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.
The Miller Method (R)
This informative and practical guide to the Miller Method® presents an entirely new and dynamic perspective on advancing the body organization, social, and communicative skills of children diagnosed with autism spectrum disorders (ASDs). Working on the premise that children with ASDs learn more effectively when their whole bodies are involved, The Miller Method® covers major issues such as communication skills and social play, as well as day-to-day behavioral issues including tantrums, aggression and toilet training. Part of Miller's method includes guiding the child on to The Elevated Square, a device that gets the child off the floor and markedly diminishes toe-walking, hand flapping and...
Music and Exile
Fresh research on the experiences of music and musicians in exile from Nazi Europe, exploring refugee experiences in Europe, the USA, Australia and Shanghai, the role of institutions, and the reception of individual creative work during and after the Second World War.
The Chesler Legacy
In the vein of Ludlum and Morrell, The Chesler Legacy crackles with international intrigue and vivid characters slung through a violent vortex of high pressure action. The quiet world of academics at the University of Heidelberg, where James Chesler studies for his PhD in philosophy, is shattered when James learns of his father's death in California. Suddenly, two attempts are made on his own life. With his girlfriend, Chantal, desperate to keep her own sordid past from James, they run—wracked with confusion yet intent on discovering who threatens James and why. When CIA station chief Michael Kowalski reads of Charles Chesler's death, he knows the past has risen from the ashes of the botched Operation Sunburst he ran with Chesler years earlier in Argentina. He must find James, protect him, and seize the opportunity to resurrect his own stalled career from its ignominy since that debacle sixteen years earlier. Fear, rage and revenge scorch the pages of The Chesler Legacy from start to finish.
At Night He Remembers
At Night He Remembers traces the life of Jacob from his coming to Christ as a young lieutenant in Vietnam, through his years as a college professor, campus minister, and, at last, an old man agonizing over whether his life was fruitful for God. This book will encourage and challenge all believers who desire to serve the Lord and say at the end of their lives, "Father, I have accomplished the work you sent me to do!"
Interactive Evaluation Practice
You′re about to start your first evaluation project. Where do you begin? Or you′re a practicing evaluator faced with a challenging situation. How do you proceed? How do you handle the interactive components and processes inherent in evaluation practice? Use Interactive Evaluation Practice to bridge the gap between the theory of evaluation and its practice. Taking an applied approach, this book provides readers with specific interactive skills needed in different evaluation settings and contexts. The authors illustrate multiple options for developing skills and choosing strategies, systematically highlighting the evaluator′s three roles as decision maker, actor, and reflective practitio...
Summary of Lisa Sanders's Every Patient Tells a Story
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The young woman, Maria, had been perfectly healthy until just after last Christmas. She’d come home from college to see her family and friends, and as she prepared to head back to school, she began to feel queasy. She couldn’t eat or drink anything, and the slightest odor made her feel like she was going to vomit. #2 The only time she felt normal during these attacks was when she was standing in a hot shower. She had no other medical problems, took no medicines, and had never been exposed to any toxins. #3 The patient’s story is one of the most reliable ways to make a diagnosis. It is often the first clue that doctors look at when making a diagnosis, and it is important information that helps guide the patient’s treatment. #4 Getting a good history from the patient is important for making an accurate diagnosis. The doctor must understand and accept the patient’s story, which may not match the doctor’s assumptions.
Warrior Forge
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