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A Branded World
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
Broken Windows, Broken Business
Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by rectifying the small problems that can sink a business (Stephen R, Covey, author of The 7 Habits of Highly Effective People). Once every few years a book comes along with an insight so penetrating, so powerful—and so simply, demonstrably true—that it instantly changes the way we think and do business. Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. In this vital work, author Michael Levine offers compelling evidence that problems in business, l...
Triangle of Death
Assigned to find the source of a dangerous new drug called White Queen, DEA deep-cover agent Rene Villarino has vanished. Levine, his closest friend and fellow agent, embarks upon his own personal mission of retribution, going undercover as an Arab businessman to infiltrate the largest criminal organization in the world--The Triangle of Death.
Charming Your Way to the Top
Learn how to succeed by turning on the charm.
Deep Cover
Deep Cover, a New York Times non-fiction bestseller, is a first-hand account of how the CIA, State and Justice Departments teamed up to destroy a DEA undercover sting operation that threatened to expose US government ties to drug-financed governments in Mexico, Panama and Bolivia. Written by the man 60 Minutes called "America's top undercover cop"—Michael Levine
The Address Book
This newly revised ninth edition is the "almanac to the inaccessible" "People")--providing direct access to over 4,000 celebrities, corporate execs, and other VIPs--including hundreds of new email addresses.
A Tale of Two Systems
This business parable reviews two different systems development projects. One project was an abject, expensive failure, while the other succeeded in creating a major new revenue stream, bringing in new customers. By reviewing the tales of these two systems, readers will develop a better understanding of what works and what doesn’t when it comes to the leadership and action steps required to reinvent a company’s procedures to get in step with the times. CEO Evan Nogelmeyer discovers to his dismay that in today’s business world, technology is not just for technologists. But does he discover this soon enough and once he does, does he have the tools and the business savvy he needs to stave...
A Tale of Two Transformations
There are many books that seek to explain Lean and Agile software that offer theory, techniques, and examples. Michael Levine’s first book, A Tale of Two Systems, is one of the best, synthesizing Lean manufacturing and product development with agile software concepts in an engaging business novel. However, there has been precious little practical guidance for those seeking to change existing organizations to become Lean and Agile, until now. Mr. Levine has followed the successful approach of A Tale of Two Systems, telling two simultaneous intertwined and contrasting stories, to bring organizational transformation to life. Mary O’Connell and James "Wes" Wesleyan, recently engaged to be ma...
