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Simply Better
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.
Jewish Comedy Stars
From vaudeville to viral comedy on the web, here are more than 40 short biographies of Jewish comedians who heavily influenced the entertainment industry in the twentieth and early twenty-first centuries. Sorted chronologically into chapters like "On Stage," "On Air," "On Fire," and "Comedy 2.0," this book profiles Jewish comedians from George Jessel to Sarah Silverman.
The Best of SlashNOT
The Best of SlashNOT is a collection of short satirical stories ranging from true observations of humorous events to hilarious absurdity that any true geek will love. The Best of SlashNOT takes the most humorous stories from posted on SlashNOT.com and presents them in the order that the SlashNOT community ranked them. You won't find Geek humor funnier or more laser focused on technology than The Best of SlashNOT. Articles include all the community favorites, like: . Einstein returns from grave to bitch-slap dark matter . Quaker: The non-violent first person shooter . Microsoft seeking two letters cooler than X and P . Science reverts to mad science Universe even darker and scarier than previ...
The Place of Law
In this stimulating volume, Larry D. Barnett locates a fundamental defect in widespread assumptions regarding the institution of law. He asserts that scholarship on law is being led astray by currently accepted beliefs about the institution, and as a result progress in understanding law as a societal institution will be impeded until a more accurate view of law is accepted. This book takes on this challenge. The Place of Law addresses two questions that are at the heart of the institution of law. Why is law an evidently universal, enduring institution in societies characterized by a relatively high level of economic development and a relatively high degree of social complexity? And why do th...
Great Scouts!
The most common complaint about the World Wide Web is its enormity and the time it takes to sift through its vast resources. This book highlights specific subject areas and outlines the best starting points for finding information quickly.
Girls ... God’S Best 4 U
Did she get off track? Did she forget her spiritual training? What about your relationship with your daughter and with Christ? What do you want her to know about your life? What legacy will you leave her? God has a plan for your life. He is waiting on you.
Swift in 24 Hours, Sams Teach Yourself
In just 24 lessons of one hour or less, Sams Teach Yourself Swift in 24 Hours helps you build next-generation OS X and iOS apps with Apple’s new Swift programming language. This book’s straightforward, step-by-step approach helps you quickly master Swift’s core concepts, structure, and syntax and use Swift to write safe, powerful, modern code. In just a few hours you’ll be applying advanced features such as extensions, closures, protocols, and generics. Every lesson builds on what you’ve already learned, giving you a rock-solid foundation for real-world success. Step-by-step instructions carefully walk you through the most common Swift development tasks. Practical, hands-on example...
Aikido and Words of Power
For the first time in English, the secrets of the sacred sounds that unlock the principles and spiritual strength of aikido • Explains the nature of the five vowels that govern the physical manifestations of universal consciousness • Uses more than 300 photographs to demonstrate a unique approach to aikido techniques that supports advanced spiritual practice • Author is a 6th dan aikido instructor Aikido founder Ueshiba Morihei described the discipline as one spirit, four souls, three origins, and eight powers. One spirit and four souls are the five vowel dimensions of infinite space, the source of the sacred sounds of Kototama. Now, for the first time in English, William Gleason expla...
The Quelbe Commentary 1672-2012
Explore the rich heritage, contemporary culture, and society of the Virgin Islands by delving into its wonderful music. Dale Francis, a resident of the Virgin Islands whose ancestry there dates back to the early 1700s, examines what Africans, Europeans, and Tainos contributed to Virgin Islands quelbe. He also chronicles key genres that were played between 1672 and 2012. As you immerse yourself into a fascinating blend of African and European music traditions, youll learn about the anthropology of the music, what it tells us about power dynamics, the relationship between the music and religion, and deeper meanings hidden in the music. Youll also discover the ancient secret in the bamboula art form, the power of cariso, freedom in the quelbe, and learn how the music of the Virgin Islands continues to retain traditional elements despite contemporary influences. Your appreciation for life will reach new heights as you explore the social, economic, and political dynamics of mankind through the musical heritage of the Virgin Islands in The Quelbe Commentary.
