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The Psychology of Magic and the Magic of Psychology
Magicians have dazzled audiences for many centuries; however, few researchers have studied how, let alone why, most tricks work. The psychology of magic is a nascent field of research that examines the underlying mechanisms that conjurers use to achieve enchanting phenomena, including sensory illusions, misdirection of attention, and the appearance of mind-control and nuanced persuasion. Most studies to date have focused on either the psychological principles involved in watching and performing magic or “neuromagic” - the neural correlates of such phenomena. Whereas performers sometimes question the contributions that modern science may offer to the advancement of the magical arts, the h...
Towards a Theory of Thinking
What is Thinking? – Trying to Define an Equally Fascinating and Elusive Phenomenon Human thinking is probably the most complex phenomenon that evolution has come up with until now. There exists a broad spectrum of definitions, from subs- ing almost all processes of cognition to limiting it to language-based, sometimes even only to formalizable reasoning processes. We work with a “medium sized” definition according to which thinking encompasses all operations by which cog- tive agents link mental content in order to gain new insights or perspectives. Mental content is, thus, a prerequisite for and the substrate on which thinking operations are executed. The largely unconscious acts of p...
Kosher
Generating over $12 billion in annual sales, kosher food is big business. It is also an unheralded story of successful private-sector regulation in an era of growing public concern over the government’s ability to ensure food safety. Kosher uncovers how independent certification agencies rescued American kosher supervision from fraud and corruption and turned it into a model of nongovernmental administration. Currently, a network of over three hundred private certifiers ensures the kosher status of food for over twelve million Americans, of whom only eight percent are religious Jews. But the system was not always so reliable. At the turn of the twentieth century, kosher meat production in ...
Cognitive Processes in Eye Guidance
Whether reading, looking at a picture, or driving, how is it that we know where to look next - how does the human visual system calculate where our gaze should be directed in order to achieve our cognitive aims? This book brings together leading vision scientists studying eye movements across a range of activities, such as reading, driving, computer activities, and chess. It provides groundbreaking new research that will help us understand how it is that we know where to move our eyes, and thereby better understand the cognitive processes underlying these activities.
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Societal Impact of Spaceflight
Since the dawn of spaceflight, advocates of a robust space effort have argued that human activity beyond Earth makes a significant difference in everyday life. Assertions abound about the "impact" of spaceflight on society and its relationship to the larger contours of human existence. Fifty years after the Space Age began, it is time to examine the effects of spaceflight on society in a historically rigorous way. Has the Space Age indeed had a significant effect on society? If so, what are those influences? What do we mean by an "impact" on society? And what parts of society? Conversely, has society had any effect on spaceflight? What would be different had there been no Space Age? The purpose of this volume is to examine these and related questions through scholarly research, making use especially of the tools of the historian and the broader social sciences and humanities. Herein a stellar array of scholars does just that, and arrives at sometimes surprising conclusions.
Outbreak
Foodborne illness is a big problem. Wash those chicken breasts, and you’re likely to spread Salmonella to your countertops, kitchen towels, and other foods nearby. Even salad greens can become biohazards when toxic strains of E. coli inhabit the water used to irrigate crops. All told, contaminated food causes 48 million illnesses, 128,000 hospitalizations, and 3,000 deaths each year in the United States. With Outbreak, Timothy D. Lytton provides an up-to-date history and analysis of the US food safety system. He pays particular attention to important but frequently overlooked elements of the system, including private audits and liability insurance. Lytton chronicles efforts dating back to ...
