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Creating Desired Futures
Today’s society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today’s companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world’s current need for innovative strategies. In twenty-four essays by designers, architects, and representatives of large companies such as Nike and S...
Organizing for Change
With the rise of the global economy and the increasing interconnectedness of all fields, architects find themselves confronted with new tasks and fields of activity – the profession is in flux. Renowned international experts from Europe and the United States discuss this development in twenty-five technical papers: What competences do architects have that can help them to meet the challenges of new tasks? What additional skills and knowledge will they need? What concrete strategies are architects already using today to hold their own in new fields of activity? What can be learned from this? The book begins with a brief introduction by the editor, who frames these problems and issues and em...
What People Want
Architects today are increasingly subject to the dictates of the free market, globalism, and the gradual privatization of state institutions. Indeed, pressure to alter their projects to conform to market forces and popular taste has never been greater. Must successful design correspond to the wishes of the masses? On what exactly are the trends and expectations of the general public based? Is design always a response against popular trends or can adapting to popular tendencies also generate the potential to create a better living environment?What People Want is an examination of the concept of populism by internationally known contributors such as Diller - Scofidio, Kas Oosterhuis, Bill Moggridge (IDEO), and bestselling author Thomas Frank.
Driving Desired Futures
Headed by the slogan “Design Thinking,” a debate has unfolded over the last ten years about design methods, which goes far beyond the specialist boundaries of design disciplines. Executives and business owners today recognize the potential for economic innovation lying in the creative and analytical mindset of designers. The extensive literature available on “Design Thinking” focuses on the methodology of the design process, while the conditions necessary to spark innovation processes in the first place, have long remained more or less unnoticed. Driving Desired Futures starts here and asks how established innovations arise from a simple idea. What criteria are mostly likely to be the basis from which the ideas of an individual can take hold in a social system? What are conditions, under which they can become incorporated into a diverse group of people? What topics induce managers to choose and then to invest in a specific idea? Questions such as these are pursued in international contributions by renowned experts, using the first digital camera as a case study. They identify the individual and social processes associated with the exchange and implementation of new ideas.
Practices of Futurecasting
What do designers, scientists, entrepreneurs, and politicians have in common? They all want to shape the future. But how can you make the future – that which does not yet exist – tangible for others? In this book, over 40 thought leaders from the worlds of business, politics, art, and science address the issue of "futurecasting." It includes texts by Alex McDowell, the award-winning creative director who worked on Steven Spielberg’s future films; by Angela Wilkinson, who reports on her work as Secretary General of the World Energy Council; and by David Kirby, who writes about the valuable collaboration between industry and science fiction. A book by and for those who want to shape the future. Why futurecasting is of vital importance How to shape the future Which methods are effective
The Practice Turn in Architecture: Brussels after 1968
What makes a city? What makes architecture? And, what is to be included in the discussions of architecture and the city? Attempting to answer such ambitious questions, this book starts from a city’s specificity and complexity. In response to recent debates in architectural theory around the agency and locus of critical action, this book tests the potential of criticality through-practice. Rather than through conceptual and ideological categorisations, it studies how architecture and criticality work within specific circumstances. Brussels, a complex city with a turbulent architectural and urban past, forms a compelling case for examining the tensions between urban politics, architectural i...
Celebrity Society
On television, in magazines and books, on the internet and in films, celebrities of all sorts seem to monopolize our attention. Celebrity Society brings new dimensions to our understanding of celebrity, capturing the way in which the figure of ‘the celebrity’ is bound up with the emergence of modernity. It outlines how the ‘celebrification of society’ is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with the printing press, theatre and art. By looking beyond the accounts of celebrity ‘culture’, Robert van Krieken develops an analysis of ‘celebrity society’, with its own constantly changing social practices an...
The Faces and Stakes of Brand Insertion
With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the mind of the receiver (reader, viewer or listener). This volume seeks to complement extant studies of product placement strategies by introducing a methodology more systematically related to the field of cultural studies, especially where the reception and impact of product placement are concerned. It explores the many iterations of brand placement in popular culture, with a consideration of the crossover between advertisement and art in everythi...
Communication in the Era of Attention Scarcity
This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.
Architecture & Design versus Consumerism
The mentality that consumerism and economic growth are cure-alls is one of the biggest obstacles to real sustainability, but any change seems impossible, unthinkable. Our contemporary paradox finds us relying for our well being on consumer-driven economic growth that we actually can’t afford — not in environmental, economic or social terms. Although architecture and design have long been seen as engines for consumerism and growth, increasing numbers of designers are concerned about the problems resulting from growth. But designers face a paradox of their own; in scenarios of sustainable consumption, where people consume or build significantly less, what will be left for designers to do? ...
