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The New Chameleons
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomo...
Consumer Behaviour
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Consumer Behaviour
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Now It's Funny
"[This book] is a modern hybrid, on one hand a page-turning medical thriller, and on the other, a hilarious romp through the mind of a man bedazzled by fatherhood and midlife. What makes it so different from other "illness" memoirs is that it reads like a movie: in its frenetic pace, its intensity, and its improbable and relentless humor. [This book] transcends its medical milieu and introduces a fresh new voice into the realm of non-fiction to tell a heartfelt story about a father's search for meaning and his undying devotion to his sons."-- p. [4] of cover.
Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, an...
Social Media Marketing
The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
Consumer Behavior
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it eas...
Success by Default
BUT NOT FOR THE FUEHRER is Helmut Jung's story of personal survival in Hitler's Germany, through World War II, and in occupied Germany after the end of the war. In all of those times survival was the single key that kept him going, survival of the fighting, the famine, and the political oppression. This is not simply a war story. Yes, the war plays a big part within this story but Helmut was often at war with his own people just as much as he was with the Russians. It was often difficult to know who to fear the most, the enemy on the other side of the front lines or the enemy behind you who were making you fight. And fight he did, wounded twice, receiving special training as a sniper and as a demolitions expert, and receiving awards for his bravery. He was also captured by the Russians but was one of the very few who escaped. In addition, the SS held him as a spy after he escaped from the Russians. As a war story, BUT NOT FOR THE FEUHRER is truly outstanding but it is far more than just a war story. Mike Nesbitt
Artists' Estates
Artists' Estates offers a fascinating journey into the complex and competitive art world through the distinctive lens of those who deal with the paintings, prints, and sculpture that artists leave behind after their deaths. Bringing together interviews conducted by Magda Salvesen, the widow of the second-generation Abstract Expressionist painter Jon Schueler, this unique book provides a window into the goals and desires, the conflicts and frustrations, and the emotional and financial strains that confront widows, companions, sons, and daughters as the heirs to artists' estates. The judiciously arranged and edited interviews also address the benefits and liabilities of foundations and trusts ...
Game Changer
Highly skilled 10x talent brings at least 10 times the value to your organization. By understanding how to attract, manage, and retain these sought-after individuals, your business will become more agile, innovative, and experience transformational growth. 10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough su...
