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This book presents an analysis of how the processes described in Conceptual Blending Theory can be applied in practice, on the basis of Michał Batory’s posters designed for artistic events. Therefore, it begins with an introduction of the origins of Conceptual Blending Theory, the very nature and elements of conceptual blending as a linguistic and mental phenomenon. It also provides an overview of the models and types of integration networks, which is followed by an analysis of vital relations that accompany the blending process. Importantly, the principles constraining Conceptual Blending Theory, together with the criticism levelled at Fauconnier and Turner’s approach are put forward. ...
Le livre contient de nombreux exemples de travaux du graphiste polonais : affiches, journaux, programmes, brochures de saison, cartons d’invitation, des pochettes de disques, ainsi que de nombreuses images de l’univers quotidien de Michal Batory
Typography design structured in 8 categories featuring commanding designs
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Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.
This collection of work reflects the enormous energy, intention and originality of experimental type in magazine design today.
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"From Belle Epoque at the turn of the nineteenth century to the digital present, the French have always brought vitality and dynamism to the arts by paying particular attention to the presentation, its design and especially its execution." -- Foreword.