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Creating and Managing Superior Customer Value
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Trust Theory
This book provides an introduction, discussion, and formal-based modelling of trust theory and its applications in agent-based systems This book gives an accessible explanation of the importance of trust in human interaction and, in general, in autonomous cognitive agents including autonomous technologies. The authors explain the concepts of trust, and describe a principled, general theory of trust grounded on cognitive, cultural, institutional, technical, and normative solutions. This provides a strong base for the author’s discussion of role of trust in agent-based systems supporting human-computer interaction and distributed and virtual organizations or markets (multi-agent systems). Ke...
Coopetition
This book provides a diverse set of perspectives on the topic. It is very useful reading for anyone interested in understanding coopetition in multiple contexts. Devi R. Gnyawali, Virginia Tech, US As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition. Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel c...
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work.
The Tale of Technology
The Tale of Technology is an important source in the context of understanding the evolving landscape of information technology (IT). The book is easy to understand and is a valuable source of information for individuals and entities engaged in or exploring the technology industry. The significance of this book is rooted in 2 main trends: a careful examination of current IT trends and an exploration of emerging technologies pushing to reshape the IT sector in the next 10 years. It is a must-have on the shelves for Aspiring Individuals: The book is relevant for anyone with the ambition to embark on a business journey within the technology industry. Serves as a foundation guide for those consid...
Economics & Management 3/2024
While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.
Cross-Border Data Transfers Regulations in the Context of International Trade Law: A PRC Perspective
This book focuses on the PRC’s cross-border data transfer legislation in recent years, as well as the implications for international trade law. The book addresses the convergence of industries and technologies notably caused by digitization; the issue of conflicts between goods and services; and the General Agreement on Tariffs and Trade (GATT) and General Agreement on Trade in Services (GATS) as well as the difficulty of classifying service sectors under WTO members’ commitments. The book also examines the FTAs that entered into force after 2012 that regulate digital trade beyond the venue of the WTO and analyzes their rules of relevance for cross-border data flows and international trade. It asks whether and how these FTAs have deliberately reacted to the increasing importance of data flows as well as to the trouble of governing them in the context of global governance
Business-to-Business Brand Management
Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.
Business-to-Business Marketing Management
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Contagious
Upper Saddle River, N.J. : Creative Homeowner,
