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Loyalty Management
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing. New to this 2nd edition, readers will find: A new chapter e...
Neuroscience and Art
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Narrative Complexity
The variety in contemporary philosophical and aesthetic thinking as well as in scientific and experimental research on complexity has not yet been fully adopted by narratology. By integrating cutting-edge approaches, this volume takes a step toward filling this gap and establishing interdisciplinary narrative research on complexity. Narrative Complexity provides a framework for a more complex and nuanced study of narrative and explores the experience of narrative complexity in terms of cognitive processing, affect, and mind and body engagement. Bringing together leading international scholars from a range of disciplines, this volume combines analytical effort and conceptual insight in order ...
Embodied Cognition and Cinema
The impact of the embodied cognition thesis on the scientific study of film The embodied cognition thesis claims that cognitive functions cannot be understood without making reference to the interactions between the brain, the body, and the environment. The meaning of abstract concepts is grounded in concrete experiences. This book is the first edited volume to explore the impact of the embodied cognition thesis on the scientific study of film. A team of scholars analyse the main aspects of film (narrative, style, music, sound, time, the viewer, emotion, perception, ethics, the frame, etc.) from an embodied perspective. By combining insights from various disciplines such as cognitive film th...
Unselfing
Altered states of consciousness – including experiences of deprivation, pain, hallucination, fear, desire, alienation, and spiritual transcendence – can transform the ordinary experience of selfhood. Unselfing explores the nature of disruptive self-experiences and the different shapes they have taken in literary writing. The book focuses on the tension between rival conceptions of unselfing as either a form of productive self-transcendence or a form of alienating self-loss. Michaela Hulstyn explores the shapes and meanings of unselfing through the framework of the global French literary world, encompassing texts by modernist figures in France and Belgium alongside writers from Algeria, R...
Psychic Empire
In nineteenth-century imperial Germany and the Austro-Hungarian Empire, new scientific fields like psychophysics, empirical psychology, clinical psychiatry, and neuroanatomy transformed the understanding of mental life in ways long seen as influencing modernism. Turning to the history of psychiatric classification for mental illnesses, Cate I. Reilly argues that modernist texts can be understood as critically responding to objective scientific models of the psyche, not simply illustrating their findings. Modernist works written in industrializing Central and Eastern Europe historicize the representation of consciousness as a quantifiable phenomenon within techno-scientific modernity. Looking...
