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Loyalty Management
In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in loyalty management. Loyalty management is increasingly identified with the design and management of a quality customer experience in the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, including seven international case studies, the authors present a fresh take on the tools, strategies and skills – from loyalty programs to CRM to CX – that underpin loyalty’s key significance in marketing. New to this 2nd edition, readers will find: A new chapter e...
The Mineral Resources of Central Italy
Reprint of the original, first published in 1868.
Habits
This pragmatist interpretation of habits provides a unifying concept for 4E cognitive science, neuroscience, philosophy, and social theory.
Enacting the Worlds of Cinema
Enacting the Worlds of Cinema offers a substantial reconfiguration of the textual roots of modern film narratology. By giving sustained attention to cinema's material-affective modes of communicating its stories and embedding its audience in atmospheric, kinetic, and multisensorial worlds, this book maintains that film narratives are less representations than they are enactments; brought forth through the interactions of the felt body and the film material. The book defends this enactive and media-anthropological thesis by reworking a series of established film narratological key concepts including the diegesis, mood/atmosphere, and the distinction between diegetic and non-diegetic sound. In the process, this book draws on a wide range of contemporary theoretical resources such as affective neuroscience, media-philosophy, philosophy of mind, atmosphere research, multisensory perception theory as well as a broad selection of films including Berlin: Symphony of a Great City (Ruttmann, 1927), The Cranes are Flying (Kalatozov, 1957) and Happy as Lazzaro (Rohrwacher, 2018).
Puzzling Stories
Many films and novels defy our ability to make sense of the plot. While puzzling storytelling, strange incongruities, inviting enigmas and persistent ambiguities have been central to the effects of many literary and cinematic traditions, a great deal of contemporary films and television series bring such qualities to the mainstream—but wherein lies the attractiveness of perplexing works of fiction? This collected volume offers the first comprehensive, multidisciplinary, and trans-medial approach to the question of cognitive challenge in narrative art, bringing together psychological, philosophical, formal-historical, and empirical perspectives from leading scholars across these fields.
Exploring Film and Christianity
This book examines the connections between film and Christianity, considering how films express and depict Christian faith and spirituality and provide experiences associated with it. The notion of movement as immobility (from Simone Weil) is employed to describe film and its images in motion. Its movements can reconnect us with the movements of the world, those motions in which a mysterious sense of order, what Weil calls "immobility," arises. Film is understood as a privileged form to access inscrutable spiritual (in)visibilities that can be linked with Christian concepts and practices. The chapters in Exploring Film and Christianity offer new studies of famous directors such as Andrei Tarkovsky and Robert Bresson combined with analyses of recent notable films, including Terrence Malick’s Knight of Cups, Martin Scorsese’s Silence, and Denis Villeneuve’s Blade Runner 2049. Organized around the productive topics of theory, expression, depiction and experience, this volume is a valuable contribution to interdisciplinary research on film and Christianity.
Embodied Cognition and Cinema
The impact of the embodied cognition thesis on the scientific study of film The embodied cognition thesis claims that cognitive functions cannot be understood without making reference to the interactions between the brain, the body, and the environment. The meaning of abstract concepts is grounded in concrete experiences. This book is the first edited volume to explore the impact of the embodied cognition thesis on the scientific study of film. A team of scholars analyse the main aspects of film (narrative, style, music, sound, time, the viewer, emotion, perception, ethics, the frame, etc.) from an embodied perspective. By combining insights from various disciplines such as cognitive film th...
