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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship- Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own...
Explores all fashion careers, the education and training required for each position, and how it relates to the industry as a whole.
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio. Instructors, contact your Sales Representative for access to Instructor's Materials.
This title offers a thorough exploration of a wide range of fashion careers. Students will learn what to expect from the job, the education and training required for each position, how to advance to a management role, how each job relates to the industry as a whole and where each career is headed in the future.
The Fashion Intern is intended for the student employed in any segment of the textile and apparel industry. Drawing on her experience with students and her earlier edition of Guide to Analyzing Your Fashion Industry Internship,Granger provides information for any organization along the channel of distribution. This guide, with accompanying CD-ROM, is intended for the student employed in any segment of the apparel, accessories, soft goods and home interior industries. It is written to accommodate interns in fashion merchandising, retailing, design, product development, promotion and production. It encourages interns to view the fashion industry from a marketing perspective.
Marty and her best friend Nina have a fight, wear M & M lipstick, and even do their homework in order to impress their handsome new fifth grade teacher.xclusive party on the same day.
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
For the fashion designer seeking employment, a well-prepared portfolio is an essential marketing tool. Designing Your Fashion Portfolio: From Concept to Presentation uses the design process to guide students through conceptualization and assembly of a fashion design portfolio that will communicate their talents and vision as designers. The richly illustrated text helps students assemble their work and organize it into a compelling story of their artistic talents and market savvy. In the process, students learn to evaluate their skills and identify their interests so that they can focus on building collections for their chosen target markets. The author's fashion design portfolio system enables designers to tailor their portfolios for each client throughout their careers.
Designed to trick the eye and stimulate the imagination, special effects have changed the way we look at films and the worlds created in them. Computer-generated imagery (CGI), as seen in Hollywood blockbusters like Star Wars, Terminator 2, Jurassic Park, Independence Day, Men in Black, and The Matrix, is just the latest advance in the evolution of special effects. Even as special effects have been marveled at by millions, this is the first investigation of their broader cultural reception. Moving from an exploration of nineteenth-century popular science and magic to the Hollywood science fiction cinema of our time, Special Effects examines the history, advancements, and connoisseurship of special effects, asking what makes certain types of cinematic effects special, why this matters, and for whom. Michele Pierson shows how popular science magazines, genre filmzines, and computer lifestyle magazines have articulated an aesthetic criticism of this emerging art form and have helped shape how these hugely popular on-screen technological wonders have been viewed by moviegoers.