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The Michelin Men
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Michelin's new product line. An overview
Document from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 16,00/20,00, , language: English, abstract: This text gives an overview about the product line of Michelin. Michelin was established in 1889. Its main entrepreneurial sector is tire manufacturing, but Michelin is also known for its travel guides and Michelin stars which certify the best restaurants around the world. Michelin has been the number one tire retailer in Europe, this means that the high quality of the product and the high developed technology involved, made the company create profits of around 16 billion euros in 2005. Although not only the European market has a major participation in the company’s incomes, the enterprise itself has 74 industrial sites spreaded in 19 countries and a sale presence in more than 170 countries.
Michelin Red Guide
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Michelin Green Guide Wine Trails of Italy
Take a fascinating thematic journey of Italy with the brand-new Michelin Green Guide Wine Trails of Italy. Explore Italy’s regional vineyards and wineries. Learn all about Italian wine: making it, tasting it, serving it. And visit the scenic towns and villages along the way. Suggested Michelin Driving Tours for wine routes include special points of interest. Through its star-rating system, well-researched places to stay and eat, colorful maps and suggested activities, the Green Guide helps you discover the best of Italy and its wines
London - Michelin Guide
"Comprehensive information on over 400 dining establishments, ranging from gastropubs and neighbourhood brasseries to internationally renowned restaurants"--Page 6
Marketing Michelin
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
