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Translation and Web Localization
Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes ...
Twilight of the Renaissance
Diplomat, courtier, and heretic, Juan de Valdés (c.1500-1541) was one of the most famous humanist writers in Renaissance Spain. In this biography, Daniel A. Crews paints a lively portrait of a complex and fascinating figure by focusing on Valdés's service as an imperial courtier and how his employments in Italy - after brushes with the Spanish Inquisition - influenced both Spanish diplomacy and his own religious thought. Twilight of the Renaissance focuses on Valdés's political activities in Charles V's Italian alliance system and negotiations with the papacy, while painting a lively portrait of an intriguing and complex Renaissance figure. Crews examines how Valdés, who was praised by two popes and, the emperor, was also branded a heretic almost immediately after his death. By considering Valdés's spirituality, as well as egotism, this incisive work reveals how the libertine atmosphere of the late Renaissance challenges the saintly Socratic image Valdés fashioned for himself in his writings.
Software Engineering Approaches for Offshore and Outsourced Development
Majoreconomicupheavalscanhavethesortofe?ectthatSchumpeterforesaw60 yearsagoascreativedestruction.Inscienceandtechnology,equivalentupheavals resultfromeitherscienti?crevolutions(asobservedbyKuhn)ortheintroduction of what Christensen calls disruptive technologies. And in software engineering, there has been no technology more disruptive than outsourcing. That it should so quickly reach maturity and an unparalleled scale is truly remarkable; that it should now be called to demonstrate its sustainability in the current ?nancial turmoil is the challenge that will prove whether and how it will endure. Early signs under even the bleak market conditions of the last 12 months are that it will not onl...
The Reinvention of Mexico
This book examines a sophisticated effort by radical economic reformers to change the ideology of nationalism in Mexico from 1988-94 and so “reinvent” the country in a way that was more friendly to their market policies, and responses to this by opposition parties.
The Limits of Racial Domination
In this distinguished contribution to Latin American colonial history, Douglas Cope draws upon a wide variety of sources—including Inquisition and court cases, notarial records and parish registers—to challenge the traditional view of castas (members of the caste system created by Spanish overlords) as rootless, alienated, and dominated by a desire to improve their racial status. On the contrary, the castas, Cope shows, were neither passive nor ruled by feelings of racial inferiority; indeed, they often modified or even rejected elite racial ideology. Castas also sought ways to manipulate their social "superiors" through astute use of the legal system. Cope shows that social control by t...
