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Mastering Layout
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The Direct to Consumer Playbook
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Bluegrass Harmonica
(Harmonica). Extraordinary harpist Mike Stevens has been named Central Canadian Bluegrass Entertainer of the Year five years in a row. In this book, he teaches all the techniques, tips and inside information you need to know to play bluegrass harmonica. He covers: holding the harp, lip pursing, tongue blocking, draw bending, vibrato, attacking the notes, wind chops, and a lot more. The CD features practice tunes for beginning, intermediate and advanced players, including two versions of some of the intermediate and advanced tunes: one at standard tempo, and one slowed down for easier learning.
Cruising World
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Cruising World
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Cruising World
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Begonias
Mike Stevens presents a complete and readable guide to one of the most popular flowering plant choices: begonias. The Begoniaceae has as many as 1,000 known and identified species plus countless hundreds of hybrids. This informative and practical guide for gardeners focuses on the popular tuberous begonias, and also includes: history and key discoveries culture of non-tuberous begonias large-flowered tuberhybrida in containers year-round basket begonias fertilizers, soils, watering and propagation creating your own hybrids remedies for pests, diseases and disorders 95 beautiful full color photographs With dozens of the author's recommended species and hybrids plus nursery sources and a bibliography, Begonias is a solid reference work.
Cruising World
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Cruising World
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Innovation Leaders
Innovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation. They know how to mobilize their staff behind concrete innovation initiatives and do not hesitate to personally coach innovation teams. For innovation to occur leadership has to be collective. To create a momentum for innovation in their company, leaders from different functions need to team up, to build innovation networks. Innovation leadership is not just an innate talent that can be selected at the hiring level. It can be developed within an appropriate company culture through ca...
