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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
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The first issue of the Sci-Fi Lampoon featuring humorous work from G.D. Deckard, Jeffrey G. Roberts, David Perlmutter, Stephanie Barr, G. Dean Manuel, John H. Dromey, a. stump, Boris Glikman, Ian K. & Christopher Scalzi, Bill McCormick, Stephen McQuiggen, Mike Van Horn, Tallis Steelyard, Richard Dalglish, Joseph Darlington, Rodney Milton, and Margret Treiber.
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InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.