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ECOPRENEURSHIP: Teori dan Prinsip Ekonomi Lingkungan
Buku "ECOPRENEURSHIP: Teori dan Prinsip Ekonomi Lingkungan" mengupas secara menyeluruh konsep ecopreneurship, yaitu kewirausahaan yang berfokus pada keberlanjutan lingkungan. Buku ini memulai dengan menjelaskan dasar-dasar ecopreneurship dan peran penting ecopreneur dalam pembangunan berkelanjutan. Selain itu, buku ini membandingkan ecopreneurship dengan kewirausahaan konvensional dan menguraikan prinsip-prinsip dasar seperti tanggung jawab lingkungan dan inovasi berkelanjutan. Selanjutnya, buku ini membahas model bisnis berkelanjutan, peran inovasi dan teknologi, serta strategi mendapatkan modal. Pembaca juga akan menemukan panduan praktis untuk membangun brand ramah lingkungan dan berkomunikasi efektif dengan konsumen. Selain mengidentifikasi hambatan dan peluang bagi ecopreneur, buku ini menekankan pentingnya kolaborasi dan jaringan ecopreneur. Buku ini juga membahas etika dan kepatuhan dalam ecopreneurship dan menutup dengan pandangan tentang masa depan ecopreneurship, menjadikannya sumber berharga bagi para pebisnis yang peduli lingkungan.
Strategi Pemasaran : Konsep dan Inovasi Pemasaran di Era Digital"
Buku "STRATEGI PEMASARAN: Konsep dan Inovasi Pemasaran di Era Digital" adalah panduan komprehensif yang menjelaskan transformasi pemasaran di era digital. Buku ini membahas konsep dasar pemasaran yang disesuaikan dengan konteks digital, pentingnya analisis pasar menggunakan big data dan analitik, serta strategi pemasaran digital seperti media sosial, SEO, konten pemasaran, dan pemasaran influencer. Selain itu, buku ini mengidentifikasi tantangan seperti privasi data, perubahan algoritma, dan kompetisi yang semakin ketat, serta peluang baru yang akan ada di era saat ini. Dengan penyajian yang jelas dan terstruktur, buku ini membantu pemasar dari berbagai tingkat pengalaman untuk mengembangkan strategi yang efektif, personalisasi kampanye, menghadapi tantangan, dan memanfaatkan peluang dalam dunia digital yang terus berkembang. Buku ini adalah sumber daya penting untuk memahami dan menguasai pemasaran di era digital, membantu pembaca meraih sukses dalam pasar yang dinamis dan terhubung secara global.
PERILAKU KONSUMEN
Buku Perilaku konsumen ini mengekplorasi semua kegiatan, tindakan, serta proses psikologis yang mendorong tindakan konsumen pada saat sebelum membeli, ketika membeli, menggunakan, menghabiskan produk dan jasa, serta kegiatan mengevaluasi. Buku ini ditujukan untuk membantu mahasiswa dan pembaca memahami konsumen dan perilakunya dalam proses pengambilan keputusan konsumen. Proses pengambilan keputusan konsumen dipengaruhi oleh faktor psikologis konsumen seperti motivasi konsumen, kepribadian, persepsi dan sikap, proses komunikasi konsumen, dan lingkungan sosial budaya konsumen. Memahami faktor-faktor ini dapat membantu pemasar dan produsen, serta siapa pun yang tertarik dengan konsumen , memengaruhi keputusan konsumen, dan memperkirakan perilaku konsumen .
Caliban and the Witch
'A groundbreaking work . . . Federici has become a crucial figure for . . . a new generation of feminists' Rachel Kushner, author of The Mars Room A cult classic since its publication in the early years of this century, Caliban and the Witch is Silvia Federici's history of the body in the transition to capitalism. Moving from the peasant revolts of the late Middle Ages through the European witch-hunts, the rise of scientific rationalism and the colonisation of the Americas, it gives a panoramic account of the often horrific violence with which the unruly human material of pre-capitalist societies was transformed into a set of predictable and controllable mechanisms. It Is a study of indigenous traditions crushed, of the enclosure of women's reproductive powers within the nuclear family, and of how our modern world was forged in blood. 'Rewarding . . . allows us to better understand the intimate relationship between modern patriarchy, the rise of the nation state and the transition from feudalism to capitalism' Guardian
Decision-Making Support Systems: Achievements and Challenges for the New Decade
Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.
Playing It My Way
'I don't think anyone, apart from Don Bradman, is in the same class as Sachin Tendulkar.' -Shane Warne This is cricket icon, Sachin Tendulkar's life story in his own words - his journey from a small boy with dreams to becoming a cricket god. His amazing story has now been turned into a major film, A Billion Dreams, in which he stars. The greatest run-scorer in the history of cricket, Sachin Tendulkar retired in 2013 after an astonishing 24 years at the top. The most celebrated Indian cricketer of all time, he received the Bharat Ratna Award - India's highest civilian honour - on the day of his retirement. Now Sachin Tendulkar tells his own remarkable story - from his first Test cap at the ag...
Titian Remade
This insightful volumes the use of imitation and the modern cult of originality through a consideration of the disparate fates of two Venetian painters - the canonised master Titian and his artistic heir, the little-known Padovanino.
Fashion, Costume, and Culture
This volume provides a history of human decoration and adornment.
Migrants and City-Making
In Migrants and City-Making Ayşe Çağlar and Nina Glick Schiller trace the participation of migrants in the unequal networks of power that connect their lives to regional, national, and global institutions. Grounding their work in comparative ethnographies of three cities struggling to regain their former standing—Mardin, Turkey; Manchester, New Hampshire; and Halle/Saale, Germany—Çağlar and Glick Schiller challenge common assumptions that migrants exist on society’s periphery, threaten social cohesion, and require integration. Instead Çağlar and Glick Schiller explore their multifaceted role as city-makers, including their relationships to municipal officials, urban developers, ...
Encyclopedia of Information Science and Technology
"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
