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Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-...
The book deals with the important shift that has been heralded in cognitive linguistics from mere universal matters to cultural and situational variation. The discussions examine cognitive and cultural linguistics’ theories in relation to the following areas of research: (i) metaphorical conceptualization; (ii) the influence of culture on metaphor, metonymy and conceptual blends; (iii) the impact of culture and cognition on metaphorical lexis; (iv) the interface of pragmatics and cognition when metaphor is studied in situ, that is, in face-to-face as well as in virtual multimodal interaction; (v) the application of insights from metaphorical conceptualizations to language teaching, and (vi) recent methods for revealing (inter)cultural metaphorical conceptualizations (corpus-based approaches, gesture studies, etc.). The book brings together cognitive, functional, and (inter)cultural approaches.
This Handbook examines the study of failure in social sciences, its manifestations in the contemporary world, and the modalities of dealing with it – both in theory and in practice. It draws together a comprehensive approach to failing, and invisible forms of cancelling out and denial of future perspectives. Underlining critical mechanisms for challenging and reimagining norms of success in contemporary society, it allows readers to understand how contemporary regimes of failure are being formed and institutionalized in relation to policy and economic models, such as neo-liberalism. While capturing the diversity of approaches in framing failure, it assesses the conflations and shifts which...
Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.
This collection brings together a range of perspectives on multimodal communication in intercultural interaction, bridging cognitive, social, and functional approaches towards promoting cross-disciplinary dialogues and taking research at the intersections of these fields into new directions. The volume assembles conversationalist, socially oriented, cognitive, and sensory approaches in considering culture as a dynamic construct, co-constituted and (re)negotiated among participants in interaction and filtering it through a multimodal lens, drawing on a range of examples, such as educational settings or online video platforms. Each chapter offers a unique perspective on "culture" and "intercul...
The Internet has penetrated material reality to such an extent that it is now often impossible to disentangle the material from the virtual. In this postdigital scenario, the encounter with ›newness‹ becomes accessible at the touch of a button, 24/7. Learning becomes a lifewide experience which allows for the emergence of new culturalities. The contributors to this volume engage with cultural changes brought about by an intensified digitalization process in the context of formal education but also shed light on unexpected contexts in which informal learning experiences take place every day, strengthening diasporas, creating new connections and transforming ourselves and our societies.
This book investigates the study of World Englishes from the perspective of Cultural Linguistics, a theoretical and analytical framework for cultural cognition, cultural conceptualisations and language that employs and expands on the analytical tools and theoretical advancements in a number of disciplines, including cognitive psychology/science, anthropology, distributed cognition, and complexity science. The field of World Englishes has long focused on the sociolinguistic and applied linguistic study of varieties of English. Cultural Linguistics is now opening a new venue for research on World Englishes by exploring cultural conceptualisations underlying different varieties of English. The book explores ways in which the analytical framework of Cultural Linguistics may be employed to study varieties of English around the globe.
What is transdisciplinarity - and what are its methods? How does a living lab work? What is the purpose of citizen science, student-organized teaching and cooperative education? This handbook unpacks key terms and concepts to describe the range of transdisciplinary learning in the context of academic education. Transdisciplinary learning turns out to be a comprehensive innovation process in response to the major global challenges such as climate change, urbanization or migration. A reference work for students, lecturers, scientists, and anyone wanting to understand the profound changes in higher education.
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-...
The last half century witnessed an upheaval in scientific investigation of human meaning-making and meaning-sharing. Dynamism in Metaphor and Beyond, is offered as a snapshot of the status of this multidisciplinary endeavor—a peak under the umbrella of what Cognitive Linguistics, Psycholinguistics, Figurative Language Studies and related fields have morphed into. This volume honors Raymond W. Gibbs, who played no small role in this upheaval. The themes and insights emerging from the chapters (i.e., among others, a need for account integration, a new appreciation of the dynamic nature of figurative [and all] meaning-making, a need for continued broadening of the communicative techniques in our studied topics, greater attention to emotion, a deepened appreciation of social motivations and psychological processes involved, etc.) may guide us in our continued grappling with meaning-making and meaning-sharing, via metaphor, through figurative language, and via other communicative phenomena associated with them.