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Happy Endings
Krish is the latest 'it' thing. The Indian-export, award-winning lesbian author, who is being actively pursued by Bollywood's darling Karan Raichand for movie rights to her Booker nominated book. But her past catches up to her on the 14-hour flight back to India when she's seated next to Mahi, the woman who broke her heart ten years ago. Mahi, now Mahek Singh, is India's #1 actress and Karan's biggest star. As old memories and anger resurface, Mahi and Krish have to contend with Bollywood glamour, interfering relatives, crazy fans, and zealous best friends, all of which complicates their already star-crossed relationship. Traversing the past, present and a hopeful future, can Krish move beyond her heartbreak? Will Mahi have to choose between her career and her love all over again? Or will a second chance finally lead to happiness?
Gender and Political Marketing in the United States and the 2016 Presidential Election
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
The Emerald Handbook of Appearance in the Workplace
The first of its kind in addressing appearance and careers with varying approaches and across a diverse range of concepts, this Handbook provides an essential overview of the unspoken impact that personal presentation and assumptions can have on how employees are perceived and ultimately progress in their careers.
Gender and Political Marketing in the United States and the 2016 Presidential Election
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Good Book
Good Book?interrogates how white evangelical Christians in the US make the Bible the "Good Book." An inanimate object with a contested table of contents ripe for multiple meanings and uses, the Bible cannot be a moral agent on its own. People must make it so, as indeed they have. As prevailing social norms change, evangelical Christians confront intellectual and interpretive challenges as they quest to make an ancient book newly relevant and ever benevolent, especially for historically oppressed populations. While histories show us that white Christians in the US have frequently appealed to their Bibles in support of issues now judged to be on the wrong side of history, including racism, sex...
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
Market Research Methodologies: Multi-Method and Qualitative Approaches
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Marriage in the Bible
Marriage in the Bible: What Do the Texts Say? is an honest engagement with the relevant passages in the two primary Testaments of the Christian Bible. Rather than making the Bible confirm a specific stance on marriage, the author invites her readers to be honest about what these biblical stories, laws, commands, and sayings meant in their original contexts. In doing this, the author engages the conflicting messages about biblical marriage from such figures as Jesus, St. Paul, and St. Augustine. The first part of the book addresses four passages that many people believe defines “biblical marriage” as being intended for procreation, only between a man and a woman, anti-divorce, and holy or...
Handbook of Research on Gender and Marketing
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
