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National Identity and Global Sports Events
National Identity and Global Sports Events looks at the significance of international sporting events and why they generate enormous audiences worldwide. Focusing on the Olympic Games and the men's football (soccer) World Cup, the contributors examine the political, cultural, economic, and ideological influences that frame these events. Selected case studies include the 1936 Nazi Olympics in Berlin, the 1934 World Cup Finals in Italy, the unique case of the 1972 Munich Games, the transformative 1984 Games in Los Angeles, and the 2002 Asian World Cup Finals, among others. The case studies show how the Olympics and the World Cup Finals provide a basis for the articulation of entrenched and dominant political ideologies, encourage persisting senses of national identity, and act as barometers for the changing ideological climate of the modern and increasingly globalized contemporary world. Through rigorous scholarly analyses, the book's contributors help to illuminate the increasing significance of large-scale sporting events on the international stage.
Paradiplomacy
Orthodox international relations theory considers foreign affairs to be the exclusive purview of national governments. Yet as Rodrigo Tavares demonstrates, the vast majority of leading sub-states and cities are currently practicing foreign affairs, both bilaterally and multilaterally. Subnational governments in Asia, the Americas, Europe and Africa are changing traditional notions of sovereignty, diplomacy, and foreign policy as they carry out diplomatic endeavors and establish transnational networks around areas such as education, healthcare, climate change, waste management, or transportation. In fact, subnational activity and activism in the international arena is growing at a rate that far exceeds that carried out by the traditional representatives of sovereign states. Paradiplomacy is the definitive first practitioner's guide to foreign policy at the subnational level. In this seminal work, Tavares draws from a unique pool of best practices and case studies from all over the world to provide a comprehensive and critical overview of the conceptual, juridical, operational, organizational, governmental and diplomatic parameters of paradiplomacy.
The Olympic Games Effect
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with ...
Regeneration through Sport
This book examines how and why sport in general, and football in particular, entered the country and developed successfully between 1890 and the 1920s, while placing that growth within the context of Spain’s larger historical experience. The introduction of sport in the late 19th century permanently changed the day-to-day lives of thousands of Spaniards. Initially, the country’s growing urban middle-classes embraced the new activity as they built community identities and were introduced to it through economic and educational connections to foreigners. To justify this, these proponents argued that the adoption of physical education and sport would physically regenerate the nation. In resp...
Understanding International Sport Organisations
The governance of international sport is dominated by the SINGOs (sporting international non-governmental organisations). The IOC, FIFA, IAAF and the FIA wield global influence, but how exactly do such complex organisations operate? This important book examines the rise of the SINGOs, their structures, organisational behaviour and their power in the context of modern sport and international politics. Written by two world-leading experts, the book sheds new light on the relationship between these SINGOs and the sports which they govern. It provides a close critical analysis of the policies and practices of the most important international sport organisations, from their historical origins to ...
International Handbook on the Economics of Mega Sporting Events
From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the chal...
Designing Urban Transformation
While designers possess the creative capabilities of shaping cities, their often-singular obsession with form and aesthetics actually reduces their effectiveness as they are at the mercy of more powerful generators of urban form. In response to this paradox, Designing Urban Transformation addresses the incredible potential of urban practice to radically change cities for the better. The book focuses on a powerful question, "What can urbanism be?" by arguing that the most significant transformations occur by fundamentally rethinking concepts, practices, and outcomes. Drawing inspiration from the philosophical movement known as Pragmatism, the book proposes three conceptual shifts for transfor...
Benchmark Games
BENCHMARK GAMES is unique as there has been no previous study of an individual Paralympic Games. The book documents and analyses the new benchmarks that were set at the time of the successful Sydney Paralympic Games. BENCHMARK GAMES explores many questions about the appeal of the Games to the community and disability sport and the place of the disability community in Australian life. This book gives a wonderful insight into the background and running of the Sydney Paralympic Games and the legacy it has left (Karen Tighe, Foreword).
