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Human Characteristics
Every once in a while, we have to reconsider the perennial questions concerning human nature: What are the special human behaviours, social practices, and psychological structures that make us particularly human? The field of evolution, psychology and cognitive science is the most expanding, inter-disciplinary area of this field for the time being, uniting different sciences under the same evolutionary paradigm and keeping them occupied by the same eternal questions stated above. Relevant data and theoretical considerations are piling up, but an overview is needed. To facilitate this a large inter-disciplinary conference entitled “Human Mind—Human Kind” was held at Aarhus University, D...
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Beast-People Onscreen and in Your Brain
A new take on our bio-cultural evolution explores how the "inner theatre" of the brain and its "animal-human stages" are reflected in and shaped by the mirror of cinema. Vampire, werewolf, and ape-planet films are perennial favorites—perhaps because they speak to something primal in human nature. This intriguing volume examines such films in light of the latest developments in neuroscience, revealing ways in which animal-human monster movies reflect and affect what we naturally imagine in our minds. Examining specific films as well as early cave images, the book discusses how certain creatures on rock walls and movie screens express animal-to-human evolution and the structures of our brain...
Brand Beauty Unleashed
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
