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Writers Directory M-Z
This comprehensive resource features up-to-date bibliographical, biographical and contact information for approximately 20,000 living authors worldwide who have at least one English publication. Entries typically include name, pseudonyms, addresses, citizenship, birth date, specialization, career information and a bibliography. Contact information includes e-mail addresses where available.
Corporate Disasters
Profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. From the infamous sock puppet of Internet lore to earlier entrepreneurial attempts that just plain flopped, each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster. --from publisher description.
Human Diseases and Conditions
This volume presents alphabetically arranged articles dealing with all kinds of diseases and disorders, from salmonellosis to zoonoses.
Gale Business Insights Handbook of Global Marketing
The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.PIM31-MAY-1801
Innovation Masters
Innovation Masters covers the best examples of successful businesses and/or businesspeople that have incorporated or developed a new product, service, or technology that helps to reinvent or revolutionize their business and/or industry. Entries will detail how these dramatic innovations were pivotal in keeping these companies on the cutting edge. Companies such as Amazon (which was successful in carving out new sales channels), Starbucks (which successfully reframed a productâ??s relationship to its customer base), or IBM (which successfully shifted an entire companyâ??s strategy from providing products to services) will be highlighted.
Writers Directory A-L
This comprehensive resource features up-to-date bibliographical, biographical and contact information for approximately 20,000 living authors worldwide who have at least one English publication. Entries typically include name, pseudonyms, addresses, citizenship, birth date, specialization, career information and a bibliography. Contact information includes e-mail addresses where available.
Compensating Asbestos Victims
This book traces the emergence and transformations of asbestos compensation to explore the wider issue of to what extent legal systems have converged in the era of globalization. Examining the mechanism by which asbestos compensation is delivered in Belgium, England, Italy and the United States, as well as the cultural forces and actors which contribute to its emergence and transformations, the book advances our understanding of how law operates within cultural norms, routines, and institutional relations of capitalist societies. With material gathered from 50 interviews and from primary and secondary sources, the author considers law as a cultural phenomenon, national styles of legal culture and the convergence and divergence of legal cultures, and law as a form of institutionalized power.
Capitalism Contested
In the historical narrative that prevails today, the New Deal years are positioned between two equally despised Gilded Ages—the first in the late nineteenth century and the second characterized by the world of Walmart, globalization, and right-wing populism in which we currently live. What defines these two ages is an increasing level of inequality legitimized by powerful ideologies, namely, Social Darwinism at the end of the nineteenth century and neoliberalism today. In stark contrast, the era of the New Deal was first and foremost an attempt to put an end to inequality in American society. In the historical longue durée, it appears today as a kind of golden age when policymakers and ci...
International Directory of Company Histories
Multi-volume major reference work bringing together histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.
Social Skills
This book helps readers understand and hone the social skills necessary for success. Although the essays offer advice applicable to many aspects of life, the focus is primarily on the workplace. The essays guide readers in effective communication and conduct, emphasizing the characteristics of verbal, nonverbal, and written communication; stress the importance of ethics and etiquette; and provide tips for conflict resolution and teamwork.
