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LEADERSHIP DALAM ORGANISASI
Leadership atau kepemimpinan dalam organisasi merupakan salah satu elemen kunci yang menentukan arah, keberhasilan, serta efektivitas suatu organisasi. Kepemimpinan bukan hanya soal memegang kendali, melainkan juga mengenai kemampuan seorang individu atau sekelompok individu untuk mempengaruhi, menginspirasi, dan memotivasi anggota organisasi untuk mencapai tujuan bersama. Di era yang semakin kompleks dan dinamis seperti saat ini, peran seorang pemimpin menjadi semakin krusial dalam menghadapi berbagai tantangan internal dan eksternal, mulai dari persaingan bisnis hingga perubahan lingkungan kerja yang cepat.
METODOLOGI PENELITIAN MANAJEMEN
Penelitian manajemen adalah bidang studi yang mengkaji bagaimana organisasi dikelola dan dioperasikan untuk mencapai tujuan tertentu. Penelitian ini mencakup berbagai aspek seperti strategi, operasi, sumber daya manusia, keuangan, pemasaran, dan teknologi informasi. Untuk menghasilkan temuan yang dapat diandalkan dan relevan, diperlukan metodologi penelitian yang tepat. Metodologi penelitian manajemen mengacu pada pendekatan, teknik, dan prosedur yang digunakan untuk merancang, mengumpulkan, menganalisis, dan menginterpretasikan data dalam konteks manajemen.
PERAN PSIKOLOGI INDUSTRI DAN ORGANISASI DALAM MENINGKATKAN EFISIENSI
Dalam era globalisasi dan persaingan yang semakin ketat, efisiensi menjadi salah satu kunci utama keberhasilan organisasi. Psikologi industri dan organisasi menyediakan berbagai teori dan metode yang dapat membantu organisasi dalam memahami dan mengelola perilaku karyawan, dinamika kelompok, serta struktur dan proses organisasi secara lebih efektif. Dengan pendekatan yang tepat, psikologi industri dan organisasi dapat memberikan kontribusi signifikan dalam menciptakan lingkungan kerja yang produktif dan harmonis.
PENGAMBILAN KEPUTUSAN
Pengambilan keputusan merupakan suatu proses yang tak terpisahkan dari kehidupan manusia. Setiap harian, kita dihadapkan pada berbagai pilihan yang memerlukan pertimbangan dan evaluasi. Oleh karena itu, kemampuan untuk mengambil keputusan yang tepat dan efektif menjadi sangat penting dalam mencapai tujuan dan meraih kesuksesan.
Consumers' Purchase Intentions and Their Behavior
Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author then focuses on reviewing the literature that provides an understanding of how strong is the relationship between purchase intentions and purchasing, what factors influence the strength of the relationship between purchase intentions and purchasing, and how a marketing manager should best use purchase intentions to forecast future sales.
Advertising and Popular Culture
Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in ...
A Profile of the Steel Industry
Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the automobile plant were the two pillars upon which the twentieth century industrial economy rested. Given the scale of capital and operations, vertical integration was seen to be pivotal, from the raw materials of iron ore and coal on one end of the supply chain to the myriad of finished products on the other. By the end of the twentieth century, however, things had dramatically changed. Take a look inside for a brilliant and concise history of the steel industry. The author has put together a true pre...
Modern Methods for Business Research
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.
Culture and Consumption
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consum...
Dangdut Stories
A keen critic of culture in modern Indonesia, Andrew N. Weintraub shows how a genre of Indonesian music called dangdut evolved from a debased form of urban popular music to a prominent role in Indonesian cultural politics and the commercial music industry. Dangdut Stories is a social and musical history of dangdut within a range of broader narratives about class, gender, ethnicity, and nation in post-independence Indonesia (1945-present).
