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STARZ-DRP: A Community Pharmacist's Approach as a Medication Protector
This book introduces STARZ-DRP as an approach that has been brought to attention as a possible course of action in the pharmacy practice. The approach is notified as a competent process to manoeuvre the community pharmacists into performing a wide range of extended pharmacy services. It is hoped that this approach can help them enhance their image as medication protectors in the healthcare system.
Economic Evaluation of Dispensing Separation Policy in Malaysia: A Decision Analysis Approach (Penerbit USM)
The separation of dispensing from doctor or what is simply called dispensing separation is a holty debated health policy proposition in Malaysia but rarely discussed. Each time the issue resurfaced, emotional opposition took place and extinguish the discussion of an important policy change that is long overdue in Malaysia. Consequently, both policy markers and the public are deprived of rational arguments for the policy. This book reported an economic evaluation study that has evaluated the benefit of dispensing separation policy from a Malaysian societal perspective using a cost-benefit analysis (CBA) framework. In the absence of empirical data or controlled trial on the policy, the study has also applied a decision modeling approach that make use of empirical data from published studies. This is the first time suach an approach was used in addressing this issue and we feel that this would have appeal not only to Malaysian policy, but also to other countries that are also contemplating such change.
Doctors and Pharmaceutical Industry: Insight from Malaysian Scenario (Penerbit USM)
The relationship between doctors and the pharmaceutical industry has received significant attention from both the policy makers and consumers groups over the last few years. lt had been reported in many international literatures that physicians meet with pharmaceutical representatives several times in a month and accept many gifts, cash payments, drug samples, meals, as well as travelling expenses to attend educational and recreational events. Within this context, a study was carried out to identify and to document various promotional techniques used by pharmaceutical industry directed towards general practitioners practicing in Malaysia.This study was a cross-sectional study, involving registered GPs practicing in Malaysia.
Marketing
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
What You Should Know About Generic Medicines (Penerbit USM)
In an era of escalating cost of healthcare, consumers’ access to low-cost generic medicines is essential to reduce healthcare expenditure. However, studies have shown that the uptake of generic medicines among Malaysian consumers remains low although the use of generics is widely encouraged by both government and non-governmental agencies. One of the major reasons for the low uptake of generic medicines among consumers in this country is the unavailability of good educational materials.
Issues of Ageing in Malaysia
This book aims to open up discussion of research findings on ageing issues in Malaysia. The increasing ageing population is an issue across all nations. In due time, there will be more older adults as compared to children. Based on calculations made by the consulting group Deloitte, 60 per cent of Asia’s population will be 65 years and above by 2030. The Department of Statistics Malaysia has projected that by 2040, the percentage of the elderly in Malaysia will increase to 14.5 per cent. This book combines social, clinical, and health sciences, covering qualitative, quantitative, and mixed method approaches regarding potential business activities, health and financial well-being, and also clinical tests, solutions and proposals that will improve elderly health and care. So, this diverse scope of research will allow more readers, researchers, practitioners, policymakers, and the public to better grasp issues affecting the elderly. The findings will impact personal health and well-being, care service business, knowledge expansion, and application.
Consumer Behavior and Marketing
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
Karya Agung dan Politik Kenegaraan Melayu (Penerbit USM)
Politik kenegaraan Melayu memerikan kepandaian ilmu pentadbiran negara yang asli lahir dalam sejarah institusi kesultanan Melayu, suatu bentuk ilmu pengetahuan tentang cara mentadbir dan melaksanakan pemerintahan negara yang berpaksikan prinsip kedaulatan dan ketuanan Melayu. Dalam sistem tradisi ini, raja selaku ketua negara, agama dan adat istiadat menjadi pusat kekuasaan dengan dibantu oleh sekumpulan pembesar yang menjalankan pelbagai tugas pentadbiran kerajaan yang berhubungan terus dengan rakyat jelata. Teras kepada politik kenegaraan Melayu ialah raja yang bertakhta dan memiliki kuasa melaksanakan pemerintahan negara. Takhta dan kuasa menjadi inti pati atau nukleus kepada politik kene...
