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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
ProjectX India
India Inc is slowly opening up for business despite the prevailing scare of Covid-19 pandemic. The manufacturing sector is resuming production activities on a lesser scale than before. Auto sectors have partially resumed operations. Skoda, Volkswagen, Hyundai, Maruti Suzuki, Honda Cars, and many other companies have restarted their units. The construction and infrastructure projects have resumed to a great extent. The construction work of DDAs Kathputli Colony slum redevelopment project has restarted amid lockdown. NHAI have already restarted highways development work, MMRDA restarts work on Nine Metro line projects, NCC has resumed work on most of its projects, and many more private secto...
The Muslim Diaspora (Volume 1, 570-1500)
This first volume covers the development of Islam in the period from the birth of Muhammad in C.E. 570 through 1500, during which Islam grew to dominate the area which has come to be known as the Middle East. Along with their religion, Muslims carried their culture, their goods, and their innovations to the far corners of the globe. Their contributions to Western civilization-such as new kinds of agriculture (irrigation, oranges, sugarcane, cotton), manufactured goods (satin, rugs, paper, perfumes), and technology (astrolabe, compass, lateen sail)--are set out in detail.
Next-Gen Technologies in Computational Intelligence
The Proceeding includes the research contribution from the International Conference on Next-Gen Technologies in Computational Intelligence (NGTCA 2023) held on March 24th 2023 at Vels Institute of Science, Technology and Advanced Studies. NGCTA 2023 is the flagship conference of the Computer Society of India (Region 7). Computer Society of India (CSI) is the largest association of IT professionals in India. CSI is a non-profit organization established in 1965 and its members are committed to the advancement of theory and practice of Computer Engineering and Technology Systems. The Mission of CSI is to facilitate research, knowledge sharing, learning, and career enhancement for all categories...
The Herald
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Military, State and Society in Pakistan
This book offers a comprehensive study of the dynamics of civil-military relations in Pakistan. It asks how and why the Pakistan military has acquired such a salience in the polity and how it continues to influence decision-making on foreign and security policies and key domestic political, social and economic issues. It also examines the changes within the military, the impact of these changes on its disposition towards the state and society, and the implications for peace and security in nuclearized South Asia.
The All Pakistan Legal Decisions
"Containing cases decided by the Federal Court, Privy Council, High Courts of Dacca, Lahore and Baghdad-ul-Jadid, Azad Jammu and Kashmir, Chief Court of Sind, Judicial Commissioner's Courts--Baluchistan and Peshawar, and revenue decisions Punjab" (varies).
Tarbiatul Ushaq
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