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Mastering The VIVA
This book is dedicated to all PhD candidates in social sciences preparing for their viva examination. We wish you all the success in this important milestone in your academic journey. We hope this book will provide practical advice and strategies to help you answer viva questions effectively and confidently. May you find this book a valuable resource in your preparation and benefit from it.
Cultural Sensitivity and Adaptation in Asia Marketing Management
In today's interconnected world, the realm of marketing management is undergoing a profound transformation. as businesses expand their reach across borders and cultures, the ability to understand, respect, and adapt to the diverse cultural landscapes of Asia has become paramount. "Cultural sensitivity and adaptation in Asia marketing management" is a timely and indispensable resource that delves into the intricacies of this dynamic and rapidly evolving field.
Halal Supply Chain Integrity
The market and demand for halal goods and services is ever increasing, and, with it, the importance of supply chain integrity also increases. Integrity, from the perspective of halal logistics service providers, is a prerequisite of halal compliance. This book provides a unique overview of halal supply chain integrity (HSCI) using examples from Malaysia country as a case. The book carefully addresses and simplifies the issues of integrity in halal logistics and supply chain. It gathers findings from studies on halal supply chain integrity conducted in Malaysia, a leading country in halal production, to shed light on current issues, developments and future trends on the theory and practice of halal in the logistics sector. The book discusses factors such as halal quality assurance, trust and commitment and halal assets specificity, in particular. This book will be a useful reference to research scholars and professionals who wish to understand halal logistics and supply chain management and also the importance of protecting integrity of halal services and products.
The Effect of Service Quality on Customer Satisfaction Towards Myrapid Bus Services
The purpose of this research is to evaluate the customer perceptions towards service quality in the public transport services in Kuala Lumpur, Malaysia. Five dimensions from the service quality were measured in order to identify which dimensions play important roles towards customer satisfaction. The research uses questionnaires to collect data. 300 questionnaires distributed among the people who commute daily using the public transport. Data collection was done at selected bus station and based on convenience sampling. 221 usable questionnaires were collected for data analysis using SmartPLS. The results indicated that only reliability and tangibles are significant towards customer satisfaction while the other three dimensions are not supported. The results can be used by the service provider to study further on the customer perceptions towards their services. It can be used to improve their services and gain more trust from customer.
Tourism Through Troubled Times
Tourism Through Troubled Times is an illuminating read for all scholars of Tourism Studies, Hospitality Management, and the Sociology of Tourism, as well as practitioners and managers within the hospitality sector, and gives clear insights into the industry’s next steps forward.
Halal Logistics and Supply Chain Management in Southeast Asia
The concept of Halal defines what adheres to Islamic law and is so comprehensive that it goes beyond food to include processes. The Halal industry has allowed many business firms a competitive advantage and is integral in its support for industries from food, tourism, banking and hospitality to medical. This book gives an overview of what Halal is in logistics and supply chain management, and discusses related issues and challenges in Southeast Asia. The book also examines Halal logistics and supply chain in reference to global trends and practices. It attempts to integrate theoretical and methodological aspects of Halal logistics and supply chain study in different geographical areas across industries. This will be a useful reference for those who wish to understand the Halal ecosystem and Halal logistics supply chain development.
Air Travel Industry
As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory, and the theory of planned behavior. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on airfreight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behavior.
ICSST 2021
The 1st International Conference on Social, Science, and Technology (ICSST) 2021 was organized by Universitas Islam Syekh Yusuf Tangerang. This conference was held on November 25, 2021, in Tangerang, Indonesia. ICSST provides a platform for lecturers, teachers, researchers, and practitioners to share their insights and perspectives related to the theme "Transformation of Science and Culture during the Pandemic Era and Afterwards". From the theme above, the detailed sub-theme of the conference was formulated to cover the general theme of education, science, social, and technology. The selected paper presented are then documented in this proceeding book entitled The Proceedings of the 1st Inte...
