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Normal 0 false false false MicrosoftInternetExplorer4 IBM's Definitive One-Stop Guide to IMS Versions 12, 11, and 10: for Every IMS DBA, Developer, and System Programmer Over 90% of the top Fortune(R) 1000 companies rely on IBM's Information Management System (IMS) for their most critical IBM System z(R) data management needs: 50,000,000,000+ transactions run through IMS databases every day. What's more, IBM continues to upgrade IMS: Versions 12, 11, and 10 meet today's business challenges more flexibly and at a lower cost than ever before. In An Introduction to IMS, Second Edition, leading IBM experts present the definitive technical introduction to these versions of IMS. More than a comple...
The #1 Guide to Excellence in Technical Communication—Fully Updated for Embedded Assistance, Mobile, Search, Multimedia, and More Direct from IBM’s own content design experts, this guide shows you how to design product interfaces and technical information that always place users front and center. This edition has been fully revised to help you consistently deliver the right content at the right time. You’ll master today’s best practices to apply nine essential characteristics of high-quality technical information: accuracy, clarity, completeness, concreteness, organization, retrievability, style, task orientation, and visual effectiveness. Coverage Includes Advocating for users throu...
Make Information Governance Work: Best Practices, Step-by-Step Tasks, and Detailed Deliverables Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there are best practices that work. Now, a leading expert in the field offers a complete, step-by-step guide to successfully governing information in your organization. Using case studies and hands-on activities, Anthony Giordano fully illuminates the “who, what, how, and when” of information governance...
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical...
The first edition of Krista Van Laan's popular The Insider's Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level. This classic has now been updated for the technical writer of today. Today's tech writers truly are technical communicators, as they build information to be distributed in many forms. Technical communication requires multiple skills, including an understanding of technology, writing ability, and great people skills. Wherever you are in your journey as a technical communicator, The Insider's Guide to Technical Writing can help you be successful and build a satisfying career.
CD-ROM contains: Interactive samples that explore concepts of color, typography, layout, navigation, and launchpads for wizards -- Screens from case-study installation wizard
Fans of the show as well as readers interested in cultural studies and gay and lesbian pop cultural history will enjoy this astute volume.
"The examples are excellent--right on target and easy to understand and adapt. Even those who don't adopt the entire procedure can profit from the parts, but the greatest value will flow to those who adopt the whole." --Carolyn Mulford, senior writer and editor of Writing That Works "This is also a book that students can keep for their professional libraries because it will increase in its value to them after they leave class and face real life experiences on the job. It is plain enough for them to understand while they are learning, and at the same time comprehensive enough to support them as professionals." --Elizabeth Boling, Instructional Systems Technology, Indiana University "It practi...
Engineers and scientists of all types are often required to write reports, summaries, manuals, guides, and so forth. While these individuals certainly have had some sort of English or writing course, it is less likely that they have had any instruction in the special requirements of technical writing. Filling this void, Technical Writing: A Practical Guide for Engineers and Scientists enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements the traditional writer’s reference manuals and other books on technical writing. It helps readers understand the practical considerations in writing technical content. Drawing on his own work, the author presents many first-hand examples of writing, editing, and publishing technical materials. These examples illustrate how a publication originated as well as various challenges and solutions.
The Art of Editing continues to be the standard by which editing texts are judged, offering the most comprehensive and up-to-date discussion of editing available. Long viewed as the “classic” in the field of editing, The Art of Editing continues to evolve to meet the needs of today's students. In addition to a focus on traditional newspaper editing, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations and advertising. The ninth edition of The Art of Editing details the major changes revolutionizing the media industry and prepares students to work in convergent environments, where skill in print, broadcast and online operations is essential.