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What I Told My Daughter
A "diverse group of women--from Madeleine Albright To Ruth Bader Ginsburg, from Dr. Susan Love to Whoopi Goldberg and more...reflect on the best advice and counsel they have given their daughters either by example, throughout their lives, or in character-building, teachable moments between parent and child."--Book jacket.
Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
The Everyday Feminist
An invigorating exploration of impactful feminist movements and strategies for replicating their success In The Everyday Feminist: The Key to Sustainable Social Impact-Driving Movements We Need Now More than Ever, accomplished feminist activist and executive Latanya Mapp Frett delivers a powerful and practical exploration of the factors that make a feminist social movement impactful in its place and time. In the book, you'll discover popular and not-so-popular social movements and the leaders, art, research, and narratives that drove them. The author explains what made these social movements so effective and explains the steps that organizations, nonprofits, and social impact professionals c...
Nothing But!
This is the third part of the six part saga titled "NOTHING BUT!" and subtitled 'WHAT PRICE FREEDOM.' it is the story of the Indian Subcontinent and what people had to go through after India and Pakistan became two independent separate nations and about the Princely state of Kashmir which has become the biggest bone of contention between the two new nations, and which led to three bitter wars and also heralded the birth of a new nation called Bangladesh .
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times...
Handbook on Research in Relationship Marketing
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Thriving in a New World Economy
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy ...
Data Quality
This is not the kind of book that youll read one time and be done with. So scan it quickly the first time through to get an idea of its breadth. Then dig in on one topic of special importance to your work. Finally, use it as a reference to guide your next steps, learn details, and broaden your perspective. from the foreword by Thomas C. Redman, Ph.D., the Data Doc Good data is a source of myriad opportunities, while bad data is a tremendous burden. Companies that manage their data effectively are able to achieve a competitive advantage in the marketplace, while bad data, like cancer, can weaken and kill an organization. In this comprehensive book, Rupa Mahanti provides guidance on ...
The Maha-Bodhi
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