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Acta philologica
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Women of Two Countries
German-American women played many roles in the US women’s rights movement from 1848 to 1890. This book focuses on three figures—Mathilde Wendt, Mathilde Franziska Anneke, and Clara Neymann—who were simultaneously included and excluded from the nativist women’s rights movement. Accordingly, their roles and arguments differed from those of their American colleagues, such as Susan B. Anthony, Elizabeth Cady Stanton, or Lucy Stone. Moreover, German-American feminists were confronted with the opposition to the women’s rights movement in their ethnic community of German-Americans. As outsiders in the women’s rights movement they became critics; as “women of two countries” they became translators of feminist and ethnic concerns between German- Americans and the US women’s rights movement; and as messengers they could bridge the gap between American and German women in a transatlantic space. This book explores the relationship between ethnicity and gender and deepens our understanding of nineteenth-century transatlantic relationships.
Aerospace Marketing Management
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.
The World of LSP
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand cat...
Index Translationium
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Local Foods Meet Global Foodways
This book explores the intersection of food and foodways from global and local perspectives. The collection contributes to interdisciplinary debates about the role and movement of commodities in the historical and contemporary world. The expert contributions collectively address a fundamental tension in the emerging scholarly terrain of food studies, namely theorizing the relationship between foodstuff production and cuisine patterns. They explore a wide variety of topics, including curry, bread, sugar, coffee, milk, pulque, Virginia ham, fast-food, obesity, and US ethnic restaurants. Local Foods Meet Global Foodways considers movements in context, and, in doing so, complicates the notions t...
2010
Up-to-date information on more than 5,000 institutions and approx. 10,000 persons in public life in Rhineland-Palatinate: authorities and departments of local, state and federal administration; jurisdiction; syndicates and other organizations from politics, business, academic life, the arts etc.; notaries, church offices, schools, universities, museums, libraries, hospitals, banks and mayors, District Administrators, chairpersons, presidents, directors, managing directors and other executives.
