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I'm Afraid Debbie from Marketing Has Left for the Day
How to Use Behavioral Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioral design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
I'm Afraid Debbie From Marketing Has Left for the Day
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psych...
I'm Afraid Debbie from Marketing Has Left for the Day
How to Use Behavioural Design to Create Change in the Real World In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.
Naja Münster - Ballet og ballade på slottet
En sjov historie om Naja Münster og hendes tossede YouTube-familie Naja Münster er spændt. Hele familien skal nemlig på weekendhyggetur til Mørkestrup Slot. Et gammelt slot, hvor kong Ole boede. Ham, som de er i familie med ifølge mors stamtræ. Men der er ikke hyggeligt. Maden er uhyggelig moderne, og det viser sig, at der er et spøgelse på Mørkestrup Slot. Et spøgelse, der danser ballet ... Fra ca. 6 år
Naja Münster (9) - Jagten på en youtuber
Naja Münster er kæmpefan af youtuberen Luna Astra. Da Naja og hendes familie møder hende til en youtuberfest, fortæller hun, at hun snart er på vej ud på en ufo-mission i byen Borte. Men pludselig modtager Naja mystiske videobeskeder fra Luna, der siger, at hun er blevet bortført af rumvæsner, og Morten synes også at være gået under jorden. Straks er hele familien Münster på vej til Borte for at finde både Luna, Morten - og måske en ufo?
